Have you had the privilege to engage with a Coca-Cola interactive vending machine? It’s a pretty impressive device. Aside from its stunning design, it also makes purchasing a coke both a fun and enjoyable experience.

The full-service advertising agency Sapient helped build the interface for the vending machine, as Michael Leonard of Sapient explains. The machine was debuted at the Beijing Olympics and is currently in 150 locations across the U.S. and expanding.

Sapient also helped produce a retail apparel application that allows consumers to choose clothing and even pair up outfits. The device is not just a website on a touch screen; instead, it allows users to get directly involved with the application.

Sapient provides interactive marketing and development services to help companies integrate interactivity into their products. Leonard says they have found that interaction helps drive higher turnover rates and execution of product sales. Sapient has tested visual displays without interactivity but saw the response rate was considerably lower as opposed to testing with interactivity.

If you would like find out more about Sapient and their interactive technology, visit their website.

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