Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”

Some obvious examples of negative keywords are terms such as “cheap” or “free.” Jurina also shares how someone that sells shoes could use terms such as “snowshoes” or “horseshoes.”

Epiar provides an approach to negative keywords that is different from most other offerings. As Jurina explains, they look at the query performance report from a Google AdWords campaign and then use their own keyword research application to do further research on hundreds and thousands of keywords. In the end, they produce a prioritized list of the top 10,000 negative keywords.

On average, Epiar has seen savings of 10-40 percent on ad spend. One company in particular, Consult Sales, saved $27,000 monthly on AdWords spend.

If you would like to find out more about what Epiar offers, visit their site.

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