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One of the primary topics at recent industry events has been the barrier between big brands and social media. Ford Motor Company is one brand, however, that has not let that historic barrier stand in their way.
WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first became involved with social media just a few years ago. Their efforts began as a hobby, but he helped them develop an approach to incorporate social into their overall business strategy.
Ford utilizes several types of social media and keeps their efforts relevant by looking at which forms the mainstream are adopting. In addition, they have a site called The Ford Story, in which they integrate articles, videos, live chats from executives, and more to allow visitors to see that Ford really is different.
One of the biggest challenges big brands face with social media is not having the support of senior leadership. Fortunately, Ford has that support and views social as a strategic priority moving forward. In addition, some companies try to use social solely as a marketing channel to push out messages. At Ford, Monty said social media is about engagement and building trust and relationships with consumers.
There are other large automotive companies that are also using social media, but they are not as open about it as Ford is. According to Monty, Ford is trying to take a “very human approach.” He said:
“The more we can be transparent and share with people what our position is on all these things, the more they are going to be able to see what the company is really made up of.”
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[...] they potentially open themselves up for increasing reputational risk. Companies like Ford are successfully using consumer conversations for trend-spotting and [...]
[...] conversations, they potentially open themselves up for increasing reputational risk. Companies like Ford are successfully using consumer conversations for trend-spotting and [...]
[...] (Via WebProNews) [...]
I assume this post will get quite a bit of talk. It’s always great to see big brands with no face roll into a “very human approach.” Good for Ford and other big brands.
[...] sum up this post I believe there is a great video on WebProNews.com from Scott Monty, Head of Social Media for Ford Motor Company. I think he sums it up best I in my [...]
[...] Click Here for the Video [...]
[...] Look at Ford. They utilize all kinds of different social media channels. They go where the people are, and they interact with them in different ways. They keep it at a human level. They look for trends and try to determine what people want. They use Twitter, Facebook, Flickr, YouTube, Scribd, Delicious, etc. [...]
[...] Look at Ford. They utilize all kinds of different social media channels. They go where the people are, and they interact with them in different ways. They keep it at a human level. They look for trends and try to determine what people want. They use Twitter, Facebook, Flickr, YouTube, Scribd, Delicious, etc. [...]
[...] Look at Ford. [...]
[...] Another time it was for using Twitter as a tool to drive its efforts to help feed the hungry. Look at Ford. They utilize all kinds of different social media channels. They go where the people are, and they [...]