Have you ever abandoned an online purchase because you had unanswered questions about the product you were about to purchase? If so, you aren’t the only one. Harris Interactive recently conducted a study showing that up to 56% of consumers will leave an e-commerce site if they have questions about a product and that merchant does not provide shopping assistance.

IMshopping is providing a solution by allowing merchants to add a human-assisted shopping community to their site. By simply designing a button and adding a bit of code to their site, a retailer can have the IMshopping community available for their customers in under an hour.

Merchants go through a recruiting process to find guides that are experts in their particular business to have them answer customer questions. IMshopping’s ability to drive traffic to your site should not be overlooked either. All discussion topics and questions are archived for customer reference which means more links to your site!

It is important for retailers to provide customers the community feel that they crave, and in this interview Mary Piontkowski and Kevin Wray discuss the value IMshopping provides for both retailers and their customers.

If you are a merchant or a curious shopper you can find out more information about IMshopping by visiting their site at www.imshopping.com.