Every year at BlogWorld, Technorati releases a preview of their annual State of the Blogosphere report. According to Technorati’s CEO Richard Jalichandra, this year’s report was the most extensive to date. The 2009 survey included 2,900 respondents, which is up from 1,300 respondents from last year.
The report from 2008 revealed that professional blogging was on the rise. This year’s report further confirmed that trend with 28 percent of bloggers calling themselves professionals and 72 percent classified as hobbyists.
One of the most surprising statistics from this year was that 40 percent of professional bloggers have worked within traditional media. Jalichandra says this stat debunks the theory that bloggers are not trained and educated.
Although bloggers blogged more this year than last, they plan on blogging even more in 2010. In addition, bloggers want to expand their business and extend their brand.
To help bloggers meet their goals, Jalichandra also announced the “new Technorati.” The new features allow bloggers to publish content directly onto Technorati, which will provide more opportunities for smaller bloggers. The company has also “built a blog directory on steroids” that includes categorical authority and allows people discover new blogs.
To learn more about the new Technorati and the 2009 State of the Blogosphere, visit Technorati.