Surprise Announcements from Search Engines (6:04)

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Each conference typically has its share of announcements from various companies, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.

Google, Yahoo, Microsoft’s Bing, and later Ask, all joined together to allow users to dictate which of the duplicate pages on their site they want the search engines to list. While users find the tag useful for internal purposes, users have been asking for an external solution for years, as Danny Sullivan explains. Users want to be able to control which page is listed across multiple domains as well.

It looks like users won’t have wait much longer according to a “premature announcement” from a Google representative. Google will reportedly support an external solution by the end of the year.

The second surprise announcement comes from Yahoo. During the “Ask the Search Engines” panel, a question was raised about the meta keywords tag. In the past, Google and Bing have not supported it, but Yahoo has. However, Yahoo announced that the search company had actually stopped supporting the tag several months ago. In other words, the meta keywords tool is dead for all SEO purposes.

These announcements were not only a surprise to users, but they were also a surprise to the other search engines. It will be interesting to see if the other engines do anything to respond.

Posted in: Danny Sullivan, Duplicate Content, News, Search Engines, SEO, SMX East 2009
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14 Responses to Surprise Announcements from Search Engines

  1. The revelations that take place at conferences such as these are very important to those interested in staying on top of web site Search Engine Optimization.

  2. Mike says:

    Great! Meta keywords are officially dead! I’m going to send this video to all my clients who insist they are still important.

  3. We are interested in exploring this process further for my company, HedgeLender LLC.

  4. I guess,You Got to Keep up with what’s happening or one day — you’ll look up
    and you don’t even have a website to play with. Ugh!

    Thanks for keeping me up to date, WebProNews. I subscribe to your rss feed.

  5. jessemart says:

    That is valuable information in regards to the meta key word tag. If it is dead do you still think it should be included in the html of the site?

  6. Francisco del Hoyo says:

    Actually, they are not dead.

    It amazes me that “experts” can miss that Bing is using them.

    When trying a search for my (PR4) site on Bing, i was suprised to see a competitor’s site at position 3. It turns out they list abot 100 keywords, including names of competitors.

    My conclusions are:
    1. Bing uses metatag keywords.
    2. Bing just does not cut it.

  7. John says:

    Heh, but having them in place won’t hurt either. So a site like
    managedforex.com won’t have any advantage either in taking the
    “managed forex” off.

  8. Nice to be kept informed, its important we have updates like this – Thanks

  9. Pingback: Major Search Engines Made Surprised Announcements | Internet Marketing Tips and Strategy To Make Money Online

  10. Pingback: Video: Search and Media Challenges

  11. by the end of this year?
    well, that will result in something I guess..

    but what vare the benefits of these web monsters?

  12. Designer says:

    Better put a tag, it doesn’t do anything bad anyway. If you are 100% sure then remove it.

  13. KW says:

    Glad I watched this. Abit late though :-)

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