Loading ...Facebook and Twitter have changed the online marketing arena tremendously. But since each platform has so many users, how can marketers get their message out? Relationship Marketing Specialist Mari Smith says marketers can stand out by “choosing a single area of focus.”
She suggests starting with a niche because consumers get confused if there are too many platforms involved. Whether it is an individual or a large brand sending the message, the message needs to add value, be transparent, and be consistent since consumers expect these qualities.
For Facebook, Smith recommends building well-rounded profiles and fan pages. She also shares how marketers can essentially build their own community by the updates, comments, and messages they make. In addition, create friend lists for organizational purposes. This allows users to easily share and communicate within each list and, ultimately, creates “viral visibility.”
For Twitter, Smith recommends our very own Twellow directory, which allows users to connect with others with similar interests. She also urges users to “get in the mindset” of their community. For instance, if you’re a weight loss coach, focus on key phrases such as “fat day” or “tight pants” instead of general terms such as “weight loss” or “personal trainer.”
Regardless of whatever social media platform you utilize, always remember to provide great content and be positive and energetic.
Hey thats some great advice. You really nailed on an area that I’m personally struggling with and that being a niche. I totally agree that you need to focus on a primary niche rather than trying to juggle several area’s of interest and getting lost in the confusion of trying to keep up with several different channels of marketing yourself and what you may have to offer whether it be a product, service or personal and/or professional ramblings. Great advice! [shameless shout out to my peeps] = Swing by and say hi.
Mari is the guru! I have had the pleasure of meeting her in person. She adds value every day for me. I follow her and try not to miss a day with Mari.
Good stuff but disagree with her comment about only having one main focus. My three ventures add value and compliment each other and I’ll bet many others do something similar.
I have to agree, that is great advice. Social networking by using facebook and twitter has made leeps and bounds. Having just started in business and working on my websites http://www.prophotographyzone.com have used these techniques to start the momentum for success. Thanks for the reforcing tips.
There are simply too many platforms, digg, furl, myspace, facebook … and the list goes on and on. I just started on facebook and it is taking some of my time from my website http://www.christianstall.com content building. I think I will only focus on using facebook and digg. Not so sure, if I have the time for twitter. Any advice?
I agree! way to many social networks and allot just plane old don’t work or are so complicated you need a degree in mouse clicking to use the interface. I like Facebook for Marketing and Digg and even Google +1 is cool too…but twitter i think is not a very user friendly interface and neither is Delicious.
There are so many great websites available those days. The best thing would be just to stick with couple which fits your needs and concentrate on using those.
Working on and improving our website http://www.zygella.com is as important as using other website to promote it.
Superb video – really turned out great. Thanks a mil for the opportunity, Abby. Okay, I’ve got to add Kodak’s CMO, @JeffreyHayzlett to the list of my fave peeps/brands using social media with passion and care and creativity!!
@Whitney – thank you so much for your lovely comment!!
Great Video! I’m definitely going to Tweet this out to my followers…
Thanks for posting this
Best Wishes,
Michael
http://Twitter.com/MichaelConquest
http://www.Facebook.com/Conquest97
I think the problem using facebook or twitter to market is that both give the impression they consist of a core of people who really need to get out more.
As for the endless discussions about the trivia associated with the ins and outs of the sites,who cares?.
For Facebook, Smith recommends building well-rounded profiles and fan pages. She also shares how marketers can essentially build their own community by the updates, comments, and messages they make. In addition, create friend lists for organizational purposes. This allows users to easily share and communicate within each list and, ultimately, creates “viral visibility.”
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