Although retailers are currently focused on Q4 and the upcoming holiday season, now is also the time to start preparing for 2010. Meyar Sheik, the CEO of Certona, tells WebProNews what areas will bring retailers success next year.
As the economy appears to be turning for the better, retailers’ expectations are hopeful for the coming year. However, they realize that they must ensure a better consumer experience. Sheik says one method of meeting that goal is through personalization. While the Web provides many opportunities for retailers, those opportunities also mean that consumers are only 1 click away from a retailer’s competitors.
Sheik suggests that retailers build customer loyalty through a personalized and targeted experience. In addition, he says retailers need to learn to segment and microsegment across multiple channels online. Retailers have segmented successfully in brick and mortar stores and catalogs, but they also need to do it online.
Other key areas retailers should focus on for 2010 are social media and mobile. Both areas give retailers many valuable opportunities to connect with consumers.
What are you doing to prepare for 2010?