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Matt Cutts Talks Caffeine and Site Speed

Posted on: November 13th, 2009 | 259 Comments

Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview with WebProNews out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.

The fact of the matter, as Matt himself says, is that it is only going live at one of Google’s data centers, and it is not even live yet, but will be before the holidays. That said, Caffeine will not roll out to the rest of Google’s data centers until after the holidays. He says that while Google could have rolled the update out faster, they didn’t want to upset webmasters by releasing it before the holidays. This is something that happened in the past when Google released its infamous Florida update before the holidays, causing rankings to drastically change. Cutts says not to panic.

Cutts also says that there might be an address set up soon where people can go and search, maybe not exclusively with Caffeine 100% of the time, but where queries will be more likely to hit the data center that’s hosting it.

The second ingredient that Matt discussed is that of site speed. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. He says that a number of people within Google consider speed to be very important to the web, and they are considering if that should play a role in the rankings of websites in search results.

According to Cutts, speed hasn’t played a role in rankings in the past, but that may very well change. Watch the video for more details about Caffeine and Google’s resources for helping webmasters improve site speed.

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259 Comments on “Matt Cutts Talks Caffeine and Site Speed”

  1. thank you for good sharing

  2. Think Caffeine will just give Google users that much better of an experience online. At least its a good step in the right direction to getting those archaic sites out there knocked down so searches are more relevant. Good move Google!!

  3. MAurice says:

    This is interesting looking forward to check out the speed.

  4. Oyun indir says:

    Thanks for sharing.Good web site

  5. hayata dair says:

    Thanks a lot for this cute icons..

  6. dvdrip indir says:

    I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.

  7. Google remains to be faithful to users.

    If the site is sloooowwww… then the webmaster doesn’t care much about their website visitors. So let those who REALLY care about people to rank higher.

    Great job Google.

  8. [...] your site serve up more HTML, which in turn, takes longer for your visitors to download. Even Google has said they are now taking page download speed into account when determining [...]

  9. Turkiye’nin Kaynak Sitesi FullyDown..

  10. Engineer Matt Cutts has revealed to WebProNews in Vegas where Google is heading and believe it or not, he said that the Algorithm update or Caffeine will go live not until the end

  11. Bit older news (now that Caffeine is active online) but neat interview to watch all the same. Thanks!

  12. saat says:

    I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.

  13. Hay dude! I wanted to say it’s very nice and brilliant information, I really enjoyed reading and learning from your blog. You know your job. Keep it up good work :)

  14. oyun oyna says:

    Great job. I really like it. Thanks for information a lot.

  15. Bedava says:

    Thanks teşekkürler

  16. [...] Matt Cutts’ suggestions are implemented. In an interview with Webpronews (see the video here)he talked about the importance of site speed and reports that lot of people inside Google thinks [...]

  17. With web loading time being taken into Caffeine’s algorithm processing, it means that older website with slow loading time need a quick overhaul otherwise they are like to lose their ranking.

    Google is taking the view of usability to the next level. The customer is always right policy seems prevalent even online.

    Devereaux

  18. script indir says:

    then the url will apear to you

  19. oyunoynaoyna says:

    Oyun Oyna, Oyun Oyna, Oyun Oyna, Bedava Oyun Oyna, Online Oyun oyna, Flash Oyun Oyna,Flash Oyun, Flash Oyunlar, Flash Oyunları Oyna,Anında Oyun Oyna, Ücretsiz Oyun,Ücretsiz Oyun Oyna,Ücretsiz Oyunlar Oyna,Kız Oyunları Oyna,Futbol Oyna,Macera Oyna,Dövüş Oyna,Ben10 Oyna,Ben Ten Oyna,Motor Oyna,Kız Oyunları Oyna güzel site ii yerlere gelmesi dileğiyle… teşekkürler

  20. Phil Kaie says:

    Okay, Speed is the next Big Thing.;)

  21. It inspires me to be a better person.
    thanks, even though this is my first visiting but i am falling in love with this blog.
    thanks

  22. this post really inspire me to be a better blogger.
    great job, dude

  23. oyun oyna says:

    Looks like big changes are ahead for google.

  24. [...] Cutts said something interesting, in an interview the other day. He said that there is some lobbying going on, to introduce an additional factor into [...]

  25. Shandra says:

    This blog is very nice and informative.Thank you for the great story.

  26. [...] also the surging growth of Mobile searches. This would (has already infact) lead to factors like page load speed dominate the searches. In short, Google caffeine would prefer quick loading sites and pages. When [...]

  27. [...] also the surging growth of Mobile searches. This would (has already infact) lead to factors like page load speed dominate the searches. In short, Google caffeine would prefer quick loading sites and pages. When [...]

  28. Well the Cafeine update brought some relatively heavy changes that are hardly understandable right now. What do you think ?

  29. [...] Matt Cutts’ suggestions are implemented. In an interview with Webpronews (see the video here)he talked about the importance of site speed and reports that lot of people inside Google thinks [...]

  30. mellaly says:

    Exciting stuff and looking forward to seeing it roll out. In particular I would love to see websites that load faster coming out top, this will ensure that webmasters have the correct hosting and refined code (probably also less intrusive adverts too) and will make the user experience better

  31. [...] sorprendente que google haga pruebas de ese tipo en su buscador cuando nos está vendiendo desde otras fuentes que el nuevo motor de búsquedas que está preparando, “google caffeine”, tendrá en [...]

  32. [...] during a key time for businesses (they didn't want a repeat of the Florida update). The company let everyone know about its intentions at PubCon in November. In fact, a few days ago, Google's Matt Cutts posted a video running through [...]

  33. [...] last year, in a conversation about the Caffeine update, Google's Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  34. I think website speed is an important factor, and agree with Google adding this to Caffeine – good move!

    John

  35. club safari says:

    This is something which i as a software programer require everyday, so i have stucked it on my wall in my office..Thanks siirt

  36. club safari says:

    Thank’s very good.

  37. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  38. [...] last year, Google’s Matt Cutts told WebProNews that site performance would be a critical factor this year. Since that time, site performance has [...]

  39. [...] Today i got an article tagged “Why 2010 Will Be A White Knuckle Ride For Web Marketers” and a talk about how 2010 just may playout for web marketers. Also how Google is changing, and how according to Matt Cutts, Caffeine just might take into consideration site Load times! [...]

  40. Harris SEO says:

    That’s a nice thing to consider for SEOs now as they focus on other aspects of onpage optimization, it would now be essential to concentrate on quick website loading to give searchers/visitors a user-friendly navigation experience.

  41. Harris says:

    SERPS would really improve and searches would really experience something full of quality and “less waiting”. Besides, if a website is not loaded within the 3-6 seconds, there is no reason for a visitor to keep waiting for that site, there are other options for them already.

  42. Yep, speed is definately an issue now for SEO. I’ve been optimising my sites for a while (but still a few problems with large images).

  43. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  44. Tariq says:

    I think speed is important but without doubt it is always the quality of content which is a real important factor it’s quality content that keeps us all reading.

  45. [...] mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  46. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  47. [...] une interview par WebProNews, Matt Cutts (Google) décrit l'intérêt de prendre en compte la rapidité d'affichage d'une page [...]

  48. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  49. [...] Google rankings.Back in November 2009, Matt Cutts, currently heading Google’s Webspam team, hinted that speed could be taken into consideration when they assess a site.Well, it’s now official: [...]

  50. [...] issue right into the face of the average webmaster on the net after Matt Cutts announced (source: http://videos.webpronews.com/2009/11/13/matt-cutts-interview/) the importance of page speed and gently suggested that Google would eventually introduce this as [...]

  51. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  52. [...] mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  53. [...] ya lo había adelantado de alguna forma Matt Cutts el pasado noviembre a través de una entrevista a WebProNews y posteriormente a través de un vídeo en respuesta a una consulta sobre la velocidad [...]

  54. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  55. [...] at that, Google gave us clear signals that this was [...]

  56. [...] I duly fired up the bookmarks manager in Firefox and found a bookmark for a video I watched way back in November last year where Matt Cutts, practically the face of Google search for many of us, pretty much told [...]

  57. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  58. [...] spielte. Dies würde sich aber im Jahr 2010 ändern (siehe hierzu den Blogbeitrag “Matt Cutts Talks Caffeine and Site Speed” mit Video bei [...]

  59. [...] “We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  60. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  61. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  62. [...] main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight [...]

  63. I cant imagine what it must be like to have this kind of knowledge but it would be great.

  64. [...] During interview WebProNews in November 2009, a well-known and highly public software engineer from Google, Matt Cutts, hinted at a new factor in Google’s algorithm: speed. In particular, Cutts said the following: I think a lot of people in 2010 are going to be thinking more about “how do I have my site be fast,” “how do I have it be rich without writing a bunch of custom javascript?” [...]

  65. Expert Roundup on The Future of Search in 2010 and How it Will Affect Your Business…

    ShareSearch industry experts weigh in with search predictions for 2010 to attain higher ranking and greater visibility for your business One of the top questions facing marketers, entrepreneurs and web masters today is what specific strategies to watch…

  66. [...] a user nothing can be more frustrating than waiting for a site to load. So when I saw a video near the end of 2009 I was excited to see that Google would be taking site speed into consideration, giving credit to [...]

  67. [...] a user nothing can be more frustrating than waiting for a site to load. So when I saw a video near the end of 2009 I was excited to see that Google would be taking site speed into consideration, giving credit to [...]

  68. [...] #4. Google has been hint­ing that they may start look­ing at speeds as a fac­tor into bet­ter rank­ings with their search ser­vices. How­ever, no one out­side of Google is 100% sure whether or not [...]

  69. Email Backup says:

    Good old Matt Cutts… always has something exciting to inform us about the monster search engine Google.
    -Jack

  70. siirt says:

    how convenient! It’s also convenient that Google is lobbying for “network neutrality” regulations that apply to ISPs, saying that it’s necessary to allow small

  71. [...] as some people believe. Here is the interview. Load speed is a separate issue from Caffeine. http://videos.webpronews.com/2009/11…tts-interview/ Nonetheless, loading and rendering time has always been a big factor with me. I hate waiting for [...]

  72. [...] Matt Cutts responsable de Google Webspam, l’a annoncé sur son blog, et a aussi déclaré à Webpronews que ceci prendrait effet dés [...]

  73. Oyunlar says:

    o how fast should your site (or page) load?

  74. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  75. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  76. [...] sappiamo che Google ha fatto sapere che il tempo di caricamento della pagina può influire sul posizionamento, in [...]

  77. [...] Matt cutts responsable de Google Webspam, l’a annoncé sur son blog , et a aussi déclaré à Webpronews que ceci prendrait effet dés [...]

  78. [...] A priori il s’agit d’un phénomène connu. [...]

  79. [...] Googler Matt Cutts talked to WebProNews about Google’s search algorithm update (Caffeine) late last year, he mention that website [...]

  80. Ranking says:

    How to improve the site speed?

  81. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  82. [...] company let everyone know about its intentions at PubCon in November. In fact, a few days ago, Google’s Matt Cutts posted a video running [...]

  83. Webbdo says:

    Ooo this is so awesome! Luckey for us is that we already have an fast server at Webbdo.se

  84. [...] לאחרונה אני מוצא ברשת יותר ויותר דיונים על חשיבות ביצועי אתר- מיטוב התעבורה, איחוד וכיווץ של מידע ועוד שיטות כדוגמתם. באמצעות אופטימיזציה זו ניתן להשיג שיפור מהירות משמעותי בטעינת תכני האתר. זה תורם לשיפור חווית הגולש באתר ובעקיפין יתכן שגם למיקומים בייחוד בתקופה האחרונה של שינויים באלגוריתם, עדכון Caffeine. מאט קאטס מתראיין בנושא כאן. [...]

  85. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  86. [...] company let everyone know about its intentions at PubCon in November. In fact, a few days ago, Google’s Matt Cutts posted a video running [...]

  87. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  88. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  89. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  90. [...] can hear it from the horse’s mouth in this interview with Matt Cutts of Google (The discussion on site speed is about 2:40m into the [...]

  91. [...] angekündigt hat dass die Geschwindigkeit von Webseiten Einfluss auf das Ranking nehmen soll [1] [2] erinnert mich die Blogosphäre mehr und mehr an die Formel 1. An fast jeder Ecke wird mittlerweile [...]

  92. [...] Cutts heeft in een interview over de Google Caffeine update gezegd dat Google graag sneller zou willen dingen gaan doorvoeren maar de mensen daar gewoon niet [...]

  93. [...] lots of speculation that Google will rank faster serving pages higher (based on comments made by Matt Cutts who said something about users liking sites that load quicker). There’s a lot you can do on [...]

  94. [...] effet Google par l’intermédiaire de Matt Cutts a annoncé dans un interview vidéo que le temps de chargement des pages WEB serait un des  possibles critères qui [...]

  95. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  96. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  97. [...] κατάταξη του στις μηχανές αναζήτησης, πού είχε κάνει ο Matt Cutts πάνω σε μία συζήτηση για την αναβάθμιση του Caffeine την [...]

  98. [...] last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments [...]

  99. David says:

    Has webpage speed actually started to affect search positions yet?

  100. Cemil says:

    The speed of a website may be a good element to consider in SEO and I’d be very interested on how search engines would go about implementing it.

    I believe that many people online, especially in the blogging world have already realized the great impact on the user experience of pages loading quicker and websites functioning better. For example, this has also led to a rise in SEO themes which are making great use of optimized code.

  101. Brian says:

    Will Caffeine affect much on current order of google search results?

  102. PageStat says:

    Its obvious that both Matt Cutts and Michael McDonald are sending us subliminal messages with the head shaving / speed correlation. Everyone knows that a shaved head is more streamlined. Visual evidence lies in the reflectiveness of their noggins. Whats that formula again?

    (Angle of Visual Light Refraction – Head Tilt)^2
    ————————————————- = true data transfer speed
    299792458

    I may be off a bit, but my point is still relevant. Change is coming, and its coming fast.

  103. [...] the web, the more people will use it and be more likely to search and click on ads. In fact, in an interview with Web Pro News in November last year, Matt Cutts (head of Google’s webspam team) casually mentioned that in [...]

  104. [...] point Marc mentioned was that in 2010 Google will be looking to focus on webpage download speeds, with fast loading pages benefiting more favorably in the page ranking [...]

  105. [...] interview vidéo de Matt Cutts qui explique que la rapidité de chargement des pages pourrait/devrait être un [...]

  106. [...] on the radar for Google’s ranking in 2010 and future, if you take Matt Cutts’ informed opinions into account. So switching now made sense to [...]

  107. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  108. [...] Matt Cutts ingeniero especialista en SEO de Google en esta entrevista concecida a los chicos de WebProNews. Comparativa de tiempos de carga y [...]

  109. [...] Watch this WebProNews interview: Matt Cutts Talks Caffeine and Site Speed [...]

  110. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor In the most popular world search [...]

  111. [...] vill göra webben snabbare. Idag har laddningstiden ingen påverkan på resultatet men enligt Matt Cutts kommer laddningstiden bli en viktig faktor för resultaten det kommande [...]

  112. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  113. One thing that bothers me about this is that, if site speed plays a major factor in the new SEO world, then it will further more put distance between the haves and the have nots based on their ability to pay.

    Just because I can afford the fastest host ever doesn’t make my site inherently better than the one beneath me in the rankings.

  114. [...] to their page ranking requirements, this is evident with Googles upcoming Caffiene update. In a recent interview Matt Cutts, the man in charge of Google’s Webspam, said “speed hasn’t played a role in [...]

  115. [...] although Google is claiming that this change is part of its new “Caffeine” algorithm, which won’t be rolled [...]

  116. [...] around 2:38 in this video from Web Pro News interview of Matt Cutts where he discusses the new Google site speed tools that you can use to make [...]

  117. [...] 1. Matt Cutts Talks Caffeine and Site Speed as a Possible Ranking Factor [...]

  118. [...] 1. Matt Cutts Talks Caffeine and Site Speed as a Possibl&#101&#32&#82anking Factor [...]

  119. [...] In keeping with the theme of reflecting upon the year 2009, we thought it would be fun to go back through our video archive and find the ones that were the most popular from this year. It turns out, WebProNews readers (or viewers rather) really wanted to watch Matt Cutts videos. He appears on the list several times. Here are the top ten WebProNews videos of the year by views: 1. Matt Cutts Talks Caffeine and Site Speed as a Possible Ranking Factor [...]

  120. [...] now be a key part of the the mix that determines their all-important Google page ranking. See this interview with Matt Cutts for more information on [...]

  121. [...] Des outils pour analyser les temps de chargement de vos pages Web Posté par maccimum le 23 décembre 2009 Comme le souligne de récentes études, la vitesse d’affichage d’une page Web contribue à la fidélisation de votre lectorat. Plus le site est rapide et plus vos visiteurs auront envie de revenir. De plus, en améliorant la qualité de vos pages, vous obtiendrez un taux de rebond plus faible et, de ce fait, vous améliorerez votre positionnement. Enfin, la vitesse de chargement des pages d’un site web pourrait, à terme, devenir l’un des facteurs influençant le classement des sites chez Google. C’est du moins ce qu’à annoncé Matt Cutts. [...]

  122. [...] im Web [L1] begonnen: Die Geschwindigkeit von Seitenaufrufen sollen laut einem Interview [L2] mit Matt Cutts [L3]  eine wichtigere Position bei der Berechnung des Website-Rankings [...]

  123. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  124. [...] цитата из интервью на WebProNews: “Многие специалисты из Google считают, что [...]

  125. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  126. [...] 20th, 2009 | Add a Comment Easy AdSense by UnrealAbout a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  127. Herman says:

    So how fast should your site (or page) load?
    According to the web developer extension it should load in under 20 secs on a 56K modem..does your site do that?
    What are you going to do about it?

  128. [...] Announcement of Caffeine by Google Google Caffeine Hits After the Holidays Interview with Matt Cutts re: Caffeine Update var addthis_pub="wordplop"; Posted in Internet, Technology « You Don’t Need [...]

  129. [...] Катс, сотрудник Google, официально заявил, что скорость загрузки сайтов будет очень важным [...]

    • RuslanLight says:

      А как же сайты на флеш технологии, и всяко-разно фото альбомы?

      • Led Master says:

        Ничего страшного, что нибудь придумают! Например определят содержание и по этому признаку будут раздавать кому призы а кому и на орехи )))

  130. [...] その時のビデオは、下記リンクよりご覧頂けます。 WebProNews: Matt Cutts Talks Caffeine and Site Speed [...]

  131. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  132. [...] a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular [...]

  133. [...] einem sehr interessanten WebProNews-Interview erwähnt Matt, dass wahrscheinlich im Zuge des Caffeine-Rollouts Anfang 2010, schnell ladende [...]

  134. [...] Matt Cutts på Google säger att laddningstiden på en webbplats kan bli en parameter som påverkar placeringen i sökresultatet. Kanske slipper vi hamna på sega webbplatser i framtiden? Det ställer såklart högre krav på exempelvis leverantörer av webbhotell. [...]

  135. [...] concept that Google will soon add on to assess different websites for SEO. You have to watch this video interview with Google’s Matt [...]

  136. Very interested to see what happens in serps after Christmas.

  137. [...] Matt Cutts hinted in November that site speed is important to Google, and it may be considered a factor when ranking websites in [...]

  138. [...] facteurs qui influence le classement des sites chez Google. Les «évangélistes» de Google comme Matt Cutts, évoquent de plus en plus le facteur rapidité d’affichage. Dans cet esprit, Google a ajouté [...]

  139. [...] a recently hot topic, especially with Google rolling out its Caffeine update very soon. In an interview with WebProNews, Google’s Matt Cutts indicated that speed would play a large role in ranking [...]

  140. [...] think this is extremely significant. In addition, Matt Cutts, a Google Developer, has outright mentioned that this may be in fact an additional factor. Google yesterday even updated a new Site Performance [...]

  141. [...] те сайты, которые быстрее загружаются. Об этом недавно рассказал Matt Cutts (Мэтт Катс), сотрудник Google, в своем [...]

  142. [...] Bahkan Matt Cutts dalam sebuah interview dengan WebProNews, menjelaskan bahwa kecepatan sebuah situs akan di masukan (atau di pertimbangkan) dalam perhitungan rangking sebuah situs di Google SERP dan seharusnya menjadi faktor penentu dalam SEO di tahun 2010 nanti: The second ingredient that Matt discussed is that of site speed. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. He says that a number of people within Google consider speed to be very important to the web, and they are considering if that should play a role in the rankings of websites in search results. Sumber. [...]

  143. Diane says:

    Of course speed is important! It always has been. In the dark days of dial up it was vital. Perhaps every web designer should spend a day a month using dialup to remind them of how important it is.

  144. [...] Rankdiscusses some “belief about a fast web” motivations for such a change, and this interview with Matt Cutts provides similar hinting. I wonder if the true motivation for adding more page load speed emphasis [...]

  145. Clive says:

    I wuld have thought speed ws already important in reality. If a site is reallllllllllllllllllllllllllllllllllllllllllly slow then it was unlikely to be very popular in the first place as who would be pointing to a resource like that? I guess it depends how quick they are talking about as to whether it has any implications for the majority of people.

  146. [...] of the development of site speed being added as a factor in Google’s ranking algorithm came from Matt Cutts.  Google will roll out the site speed factor in conjunction with its [...]

  147. [...] det varit snack om att tiden det tar för en webbplats att laddas kan påverka rankingen. Nu pratar Matc Cutts om att det verkligen kan bli en rankingfaktor [...]

  148. Roy Sencio says:

    Speed not a factor in ranking pages in the past? I doubt it… in one way or another I believe it has.

  149. [...] Infos :  Durant une interview de Matts Cutts au Pubcon Vegas 2009 réalisée par WebProNews, Mr Cutts signale que la “vitesse sera un facteur très important dans le référencement en 2010“. [...]

  150. [...] Matt Cutts ingeniero especialista en SEO de Google en esta entrevista concecida a los chicos de WebProNews. Comparativa de tiempos de carga y [...]

  151. [...] une interview de Matts Cutts au Pubcon Vegas 2009 réalisée par WebProNews, Mr Cutts signale que la "vitesse sera un facteur très important dans le [...]

  152. [...] eloquent corporate spokesman for Google, spoke at PubCon earlier this month and later gave a video interview to Web Pro News, in which he said that the speed at which web pages are available might become a factor in SEO [...]

  153. [...] выше в результатах поиска. Об этом рассказал в своем видеоинтервью Мэтт Катс, сотрудник Google (видео на [...]

  154. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  155. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  156. [...] Matt Cutts from Google gave a video interview last week discussing what changes lay ahead for Google for the new year. [...]

  157. [...] de Google met l’accent sur le temps de chargement d’une page internet : voir cette video [en]. C’est déjà important aujourd’hui à la fois pour les utilisateurs, pour ceux ne [...]

  158. [...] Matt Cutts recently gave an interview to Mike of WebProNews, and in that, he discussed, amongst other things,  an internal debate [...]

  159. [...] unos días, Matt Cutts soltó que la velocidad de un página podría ser un factor seo (vídeo), a mayor velocidad, más puntos. Google ha repetido varias veces que esto no es posible, ya que si [...]

  160. [...] load speed will become an important Google ranking factor in 2010. Check out this interview between Mike McDonald of WebProNews and Google’s Matt Cutts. Matt mentions a Google resource [...]

  161. [...] Matt Cutts from Google gave a video interview last week discussing what changes lay ahead for Google for the new year. [...]

  162. Speed should play role in rankings, maby not to major role but still… I hate very big website with complex, old style code based on tables, included .css and so on. Those website should have some penalty in ranking in my opinion.

  163. [...] una entrevista concedida a WebPro, Matt parece indicar que Google podría incluir la velocidad que a la que carga una página dentro [...]

  164. [...] Secondo Matt Cutts, uno degli ingegneri di casa Google, intervistato da WebProNews, BigG potrebbe pensare in un futuro di premiare con un bonus, in termini di rank, i siti che offriranno una velocità di caricamento della pagine più veloce rispetto ad altri. Secondo Cutts, il web richiede sempre più velocità, e avere siti in grado di offrire tempi di attesa minimi, è la richiesta sempre più incessante che arriva dagli utenti. Si tratta di una ipotesi molto remota e sicuramente poco attuabile, ma come dire il sasso è stato buttato. Link al video con intervista [...]

  165. [...] der Vergangenheit von Google immer wieder verworfen. Wie Matt Cutts nun aber in einem Interview mit Mike McDonald von WebProNews berichtet, gibt es einige Leute bei Google die denken, das die Geschwindigkeit einer Webseite eine wichtige [...]

  166. [...] che si caricano più rapidamente. E’ stato lo stesso Matt Cutts in un’intervista a WebProNews  a svelare la cosa. Per inciso la pagina Twitter di Matt Cutts ha Page Rank 7! E io che [...]

  167. [...] dni temu na webpronews opublikowany ciekawy wywiad z słynnym Mattem Cuttsem. W drugiej części tego wywiadu (od 2.35 [...]

  168. [...] Easy Ways to Speed Up Your Website Google SEO This week Matt Cutts confirmed that natural search will start to look at the speed of your site as ranking factor. It’s [...]

  169. [...] Secondo Matt Cutts, uno degli ingegneri di casa Google, intervistato da WebProNews, BigG potrebbe pensare in un futuro di premiare con un bonus, in termini di rank, i siti che offriranno una velocità di caricamento della pagine più veloce rispetto ad altri. Secondo Cutts, il web richiede sempre più velocità, e avere siti in grado di offrire tempi di attesa minimi, è la richiesta sempre più incessante che arriva dagli utenti. Si tratta di una ipotesi molto remota e sicuramente poco attuabile, ma come dire il sasso è stato buttato. Link al video con intervista [...]

  170. Even though just a small fraction of “www” would make real-efforts to improve and render their sites fast, Google visitors would certainly experience faster browsing experience.

  171. [...] Matt Cutts Interview November 17th, 2009 | Category: Blog [...]

  172. [...] Cutts said something interesting, in an interview the other day. He said that there is some lobbying going on, to introduce an additional factor into [...]

  173. Sci-Fi Si says:

    So, we all have to pay for the most expensive hosting now or we won’t get found in search engines.

    I won’t be able to host on my own servers at work now. It went from paying for backlinks with huge advertising corporations to get sites PageRank up, Now we have to go with even bigger corporations that can afford to have a massive pipe connecting to the Internet.

    I don’t think Google mean to, but they are squeesing the poor people of the World out from search results and glorifying huge corporations – Be careful Google!

    http://caspianit.co.uk/matt-cutts-of-google-talks-about-webpage-optimisation

  174. [...] Submitted by Jeff Weisbein on November 17, 2009 – 4:03 PMView commentsComments In a recent video interview with Google’s Matt Cutt’s, he hints that Google is considering using a site’s speed [...]

  175. Hi Matt Cutts undoubtedly have an optimized website will largely achieve success in positioning in Google, but having a quick page that will set the tone, even today. Thanks for your contributions.

  176. [...] 17, 2009 According to Google’s Matt Cutts who was interviewed by WebProNews that may be the case. “Historically, we haven’t had to use it in our [...]

  177. Clive says:

    There is nothiung new about the site speed tools of course, they ave been there as an add on for firefox for years and all good webmasters are probabaly aware of site speed being a sensible thing for thier own visitors.

  178. [...] that slower sites will be pushed further down the results page in favor of quicker ones.  In the  interview with WebPro Matt stated that “We’re starting to think more and more about should speed be a factor [...]

  179. [...] For more information about what was discussed at PubCon and to view Matt Cutts’ video visit Web Pro News’ post entitled Matt Cutts Gives More Caffeine Details, Talks of Site Speed. [...]

  180. [...] Matt Cutts revealed the news in an interview with WebPro, admitting that ‘a lot of people’ within the company favoured adding a speed factor [...]

  181. [...] full interview can be found at webpronews.com Posted in [...]

  182. [...] my article series on web optimisation, Matt Cutts from Google hinted that speed might come into factor when Google is deciding on your site’s [...]

  183. [...] the quote from Matt Cutts video interview on WebProNews: “We’re starting to think more and more about should speed be a factor in [...]

  184. [...] Here is the interview with Matt Cutts of Google [...]

  185. [...] di caricamento delle pagine. Quindi siti più leggeri = siti meglio indicizzati. Lo ha detto Matt Cutts in un’intervista a WebProNews ed è stato ampiamente riportato da altre autorevoli fonti di [...]

  186. [...] Matt Cutts from Google gave a video interview last week discussing what changes lay ahead for Google for the new year. [...]

  187. [...] e Google. Fa pensare la reazione della comunità Internet alle parole di Matt Cutts cioè che nel 2010 i siti veloci verranno premiati in termini di SEO (e quindi di posizionamento nei motori di ricerca); tutto ciò è poi condito dall’ultima [...]

  188. flwolf says:

    I just downloaded the 3.5.5 version of Firefox and tried to follow the steps to run Page Speed. Result: There is no “Firebug” under Tools and I cannot find anything on this new Page Speed from Google in Firefox. Has the provider of the “How to” actually tried to do it?

  189. [...] Cutts, engineer di Google, parla a WebProNews delle nuove strategie tecniche e commerciali di Google, entrando nei particolari di [...]

  190. [...] que Google parle d’intégrer la vitesse d’un site Internet comme facteur de positionnement, beaucoup de webmasters vont être plus [...]

  191. [...] Google start ranking sites based on speed?Matt Cutts dropped this little bomblet on an interview on WebProNews.  So how fast is your site?  Nevermind just keeping visitors happy.  There might be [...]

  192. [...] uit de UK (vanuit Nederland bezocht zijn Amerikaanse sites verder weg..)? Bekijk het hele interview hier of bij “read [...]

  193. [...] dupe van worden. “It’s a proposal that’s proving controversial.” Matt Cutts in het video interview op WebProNews. “We’re starting to think more and more about should speed be a factor in Google’s [...]

  194. myke black says:

    Page speed is going to be a big political issue. Apart from concerns about net neutrality, what about countries who’s internet infrastructure is vastly inferior to the technology rich countries. Regions like south easy asia and central china have much better connections than east africa. Even some parts of Scotland have poor internet links based on the ageing BT networks. Also the people who can afford dedicated servers and high quality bandwidth have a big advantage over the common Joe who has to rely on shared hosting.

    Does this make google less democratic? or are they just following what they think people want, ie faster loading sites? It looks like this is something that Matt has been tearing his hair out over.

    • Myke,

      Interesting point! What do you think will happen to the sites that are mainly using rich media like video blogs? Can they really accelerate their load time? If not, are they doomed to drop from the SERP?

      What do you think of it?

  195. [...] цитата из интервью на WebProNews: “Многие специалисты из Google считают, что [...]

  196. [...] load time as one of the Ranking factor in algorithm in 2010. You can check the detail interview at. Matt Cutts Gives More Caffeine Details, Talks Site Speed or read the post on WebProNews at :- Google: Page Speed May Become a Ranking Factor in 2010 | [...]

  197. [...] quote from Cutts’ video interview on [...]

  198. [...] Matt Cutts en personne qui l’a annoncé dans une interview vidéo (cela commence à la minute 2′35″) pour [...]

  199. [...] quote from Cutts’ video interview on [...]

  200. gerry says:

    Landing page load time has been an Adwords Quality Score factor since March 2008 so Google has been rewarding fast loading websites for some time and its one of their founding principles “fast is better than slow”, this is the next evolution.

    If your site is on a dedicated server you’ll have the luxury of being able to use something like the website accelerator from Aptimize – if you’re on shared hosting you also have options in the form of plugins and add-ons though not as effective they offer some optimization. We will also see hosting companies scrambling to offer faster websites as a service offering. Interesting times ahead.

  201. Anthony Ward says:

    More “Caffeine” please!

  202. [...] the link to an exclusive webpronews video interview with Cutts wherein he’s  discussing Google Caffeine, which will be rolling out on all the data centers [...]

  203. [...] size: ’small’, google_analytics: ‘true’} Matt Cutts, Software Engineer bei Google, sprach in einem Interview mit Mike McDonald von WebProNews über die Geschwindigkeit des Aufbaus von Webseiten (Site Speed) [...]

  204. [...] to evil. Your PageRank may soon depend on how fast your site loads: Not long after that Google’s Matt Cutts has an interview with Mike McDonald from WebProNews were Matt lets the world know that Google is seriously looking at making the page load time a part [...]

  205. [...] Engineer Matt Cutts has revealed to WebProNews in Vegas where Google is heading and believe it or not, he said that the Algorithm update or Caffeine will go live not until the end [...]

  206. [...] is their data-center reliable, how much bandwidth do they provide… and so on. source : Web Pro News 2009. Site Speed May Become New Google Ranking [...]

  207. [...] not say outright that this would play a factor however based on the comments in the video, located here, it is a pretty safe assumption that this will come to pass.  Not all is gloom and doom however; [...]

  208. [...] long after that Google’s Matt Cutts has an interview with Mike McDonald from WebProNews were Matt lets the world know that Google is seriously looking at making the page load time a part [...]

  209. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  210. [...] long after that Google’s Matt Cutts has an interview with Mike McDonald from WebProNews were Matt lets the world know that Google is seriously looking at making the page load time a part [...]

  211. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  212. Brett Glass says:

    Google obviously wants to have an excuse to favor its own sites. Remember, Google has caches at many ISPs’ network hubs and also has its own fiber network and content delivery network. Thus, it will always rank first — how convenient! It’s also convenient that Google is lobbying for “network neutrality” regulations that apply to ISPs, saying that it’s necessary to allow small sites the same exposure as big ones. But ISPs aren’t favoring large sites. Google, on the other hand, is now saying that it will. Oh, and via big political contributions and lots of lobbying it has conveniently arranged to be excluded from the FCC’s proposed regulation.

  213. [...] SEO Should Be Dead Then not only me, but Barry Schwarz, WebProNews, Rand Fischkin have missed the point entirely too. Come on William. __________________ [...]

  214. [...] noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a a great deal and makes [...]

  215. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  216. shaper says:

    The speed thing concerns me. Next to a tiered internet its the biggest slam agains the small time net player. Corporations will take over fast and knock out anyone who can’t afford a lightning fast server.

  217. mike says:

    We used to rank on the first page of Google for some considerable time. Since Google changed their algorithm, we’re now fluctuating between pages 2 and 3. Business has dropped massively, by up to 90%. I was subsequently left with no other alternatively, but to lay off staff to prevent the company going into administration. What was I meant to do? When we were on page 1, the phones were manic, so I had no choice but to recruit new staff to keep up with demand – after all I hate the phones going unanswered as it doesn’t look very professional.

  218. Interesting that Matt stresses that the “average user” shouldn’t see a difference when Caffeine is rolled out. We’ll see…

    • Hi Bernie,
      What do you think Google has thought of average users? I think the fast speed in returning the results is so noticeable that everyone will observe it.
      Of course, the type of results are a different issue.

  219. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  220. [...] SEO Should Be Dead Then not only me, but WebProNews too have missed the point entirely. Come on William. __________________ "Being an expert [...]

  221. The competition has been accelerated among search engines since Bing has been introduced into the web. Real-time search has become more important with Twitter. And a lot more.

    So, Google needs to come up with something that keeps its head up and above others. From what I’ve experienced in Caffeine, the speed matters a lot. Let’s keep our fingers crossed and hope that the ORGANIC search engine results don’t have to suffer anymore with new algorithm!

  222. [...] had the opportunity to talk about the Google Caffeine release with Matt Cutts at PubCon. In the video below, just after the 3 minute mark you’ll hear Cutts confirm that Google is [...]

  223. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  224. las vegas says:

    “We don’t want to upset anybody we don’t want anyone to be upset”. Yeah right. Google does what Google wants. The only people they don’t want to piss off are the people that feed them streams of money. Please.

    If you have a fast site maybe you should get a bit of a bonus. So much for the average webmaster who can’t afford anything beyond typical shared hosting. Reward the Corporations with deep pockets.

  225. Well this is very timely – Have spent the last day trying to replace a Jquery gallery that takes 15 seconds to load. Hopefully will get the whole site optimised before the holidays

  226. Lou says:

    Good to know that Caffeine will not come out until after the holidays. I thought it might be out this weekend.

  227. mat says:

    If it helps get all the slow spam sites crammed full with ads out of the index so much the better

  228. Looks like big changes are ahead for google.

  229. Veronica says:

    Dude – you don’t look good bald. And I mean that.

  230. Exciting stuff and looking forward to seeing it roll out. In particular I would love to see websites that load faster coming out top, this will ensure that webmasters have the correct hosting and refined code (probably also less intrusive adverts too) and will make the user experience better, especially for those who do not have super fast connections. It could also of course reduce the overall power needed to run the web if all webmasters / owners, were to take up the cause.

    Funkeh

  231. [...] Matt Cutts Gives More Caffeine Details, Talks Site Speed, WebProNews [...]

  232. Kiki says:

    The code.goole.com/speed is not a valid url – it produces a “Internet Explorer cannot display the webpage” – so when will this tool/url be available?

  233. I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.

  234. [...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]

  235. [...] 2:  Matt Cutts gave WebProNews another exclusive interview, in which he gave some more details about Caffeine (among other things. It’s only hitting one [...]

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