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Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview with WebProNews out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.
The fact of the matter, as Matt himself says, is that it is only going live at one of Google’s data centers, and it is not even live yet, but will be before the holidays. That said, Caffeine will not roll out to the rest of Google’s data centers until after the holidays. He says that while Google could have rolled the update out faster, they didn’t want to upset webmasters by releasing it before the holidays. This is something that happened in the past when Google released its infamous Florida update before the holidays, causing rankings to drastically change. Cutts says not to panic.
Cutts also says that there might be an address set up soon where people can go and search, maybe not exclusively with Caffeine 100% of the time, but where queries will be more likely to hit the data center that’s hosting it.
The second ingredient that Matt discussed is that of site speed. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. He says that a number of people within Google consider speed to be very important to the web, and they are considering if that should play a role in the rankings of websites in search results.
According to Cutts, speed hasn’t played a role in rankings in the past, but that may very well change. Watch the video for more details about Caffeine and Google’s resources for helping webmasters improve site speed.
(7 votes, average: 4.57 out of 5)
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[...] quote from Cutts’ video interview on [...]
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
[...] Matt Cutts from Google gave a video interview last week discussing what changes lay ahead for Google for the new year. [...]
[...] de Google met l’accent sur le temps de chargement d’une page internet : voir cette video [en]. C’est déjà important aujourd’hui à la fois pour les utilisateurs, pour ceux ne [...]
[...] Matt Cutts recently gave an interview to Mike of WebProNews, and in that, he discussed, amongst other things, an internal debate [...]
[...] unos días, Matt Cutts soltó que la velocidad de un página podría ser un factor seo (vídeo), a mayor velocidad, más puntos. Google ha repetido varias veces que esto no es posible, ya que si [...]
[...] load speed will become an important Google ranking factor in 2010. Check out this interview between Mike McDonald of WebProNews and Google’s Matt Cutts. Matt mentions a Google resource [...]
[...] Matt Cutts from Google gave a video interview last week discussing what changes lay ahead for Google for the new year. [...]
Speed should play role in rankings, maby not to major role but still… I hate very big website with complex, old style code based on tables, included .css and so on. Those website should have some penalty in ranking in my opinion.
[...] See: http://videos.webpronews.com/2009/11/13/matt-cutts-interview/ [...]
[...] Guardate l’intervista: http://videos.webpronews.com/2009/11/13/matt-cutts-interview/ [...]
[...] una entrevista concedida a WebPro, Matt parece indicar que Google podría incluir la velocidad que a la que carga una página dentro [...]
[...] Secondo Matt Cutts, uno degli ingegneri di casa Google, intervistato da WebProNews, BigG potrebbe pensare in un futuro di premiare con un bonus, in termini di rank, i siti che offriranno una velocità di caricamento della pagine più veloce rispetto ad altri. Secondo Cutts, il web richiede sempre più velocità, e avere siti in grado di offrire tempi di attesa minimi, è la richiesta sempre più incessante che arriva dagli utenti. Si tratta di una ipotesi molto remota e sicuramente poco attuabile, ma come dire il sasso è stato buttato. Link al video con intervista [...]
[...] der Vergangenheit von Google immer wieder verworfen. Wie Matt Cutts nun aber in einem Interview mit Mike McDonald von WebProNews berichtet, gibt es einige Leute bei Google die denken, das die Geschwindigkeit einer Webseite eine wichtige [...]
[...] che si caricano più rapidamente. E’ stato lo stesso Matt Cutts in un’intervista a WebProNews a svelare la cosa. Per inciso la pagina Twitter di Matt Cutts ha Page Rank 7! E io che [...]
[...] dni temu na webpronews opublikowany ciekawy wywiad z słynnym Mattem Cuttsem. W drugiej części tego wywiadu (od 2.35 [...]
[...] Easy Ways to Speed Up Your Website Google SEO This week Matt Cutts confirmed that natural search will start to look at the speed of your site as ranking factor. It’s [...]
[...] Secondo Matt Cutts, uno degli ingegneri di casa Google, intervistato da WebProNews, BigG potrebbe pensare in un futuro di premiare con un bonus, in termini di rank, i siti che offriranno una velocità di caricamento della pagine più veloce rispetto ad altri. Secondo Cutts, il web richiede sempre più velocità, e avere siti in grado di offrire tempi di attesa minimi, è la richiesta sempre più incessante che arriva dagli utenti. Si tratta di una ipotesi molto remota e sicuramente poco attuabile, ma come dire il sasso è stato buttato. Link al video con intervista [...]
Even though just a small fraction of “www” would make real-efforts to improve and render their sites fast, Google visitors would certainly experience faster browsing experience.
[...] Matt Cutts Interview November 17th, 2009 | Category: Blog [...]
[...] Cutts said something interesting, in an interview the other day. He said that there is some lobbying going on, to introduce an additional factor into [...]
So, we all have to pay for the most expensive hosting now or we won’t get found in search engines.
I won’t be able to host on my own servers at work now. It went from paying for backlinks with huge advertising corporations to get sites PageRank up, Now we have to go with even bigger corporations that can afford to have a massive pipe connecting to the Internet.
I don’t think Google mean to, but they are squeesing the poor people of the World out from search results and glorifying huge corporations – Be careful Google!
http://caspianit.co.uk/matt-cutts-of-google-talks-about-webpage-optimisation
[...] Submitted by Jeff Weisbein on November 17, 2009 – 4:03 PMView commentsComments In a recent video interview with Google’s Matt Cutt’s, he hints that Google is considering using a site’s speed [...]
Hi Matt Cutts undoubtedly have an optimized website will largely achieve success in positioning in Google, but having a quick page that will set the tone, even today. Thanks for your contributions.
[...] 17, 2009 According to Google’s Matt Cutts who was interviewed by WebProNews that may be the case. “Historically, we haven’t had to use it in our [...]
There is nothiung new about the site speed tools of course, they ave been there as an add on for firefox for years and all good webmasters are probabaly aware of site speed being a sensible thing for thier own visitors.
[...] that slower sites will be pushed further down the results page in favor of quicker ones. In the interview with WebPro Matt stated that “We’re starting to think more and more about should speed be a factor [...]
[...] For more information about what was discussed at PubCon and to view Matt Cutts’ video visit Web Pro News’ post entitled Matt Cutts Gives More Caffeine Details, Talks of Site Speed. [...]
[...] Matt Cutts revealed the news in an interview with WebPro, admitting that ‘a lot of people’ within the company favoured adding a speed factor [...]
[...] full interview can be found at webpronews.com Posted in [...]
[...] my article series on web optimisation, Matt Cutts from Google hinted that speed might come into factor when Google is deciding on your site’s [...]
[...] the quote from Matt Cutts video interview on WebProNews: “We’re starting to think more and more about should speed be a factor in [...]
[...] Here is the interview with Matt Cutts of Google [...]
[...] di caricamento delle pagine. Quindi siti più leggeri = siti meglio indicizzati. Lo ha detto Matt Cutts in un’intervista a WebProNews ed è stato ampiamente riportato da altre autorevoli fonti di [...]
[...] Matt Cutts from Google gave a video interview last week discussing what changes lay ahead for Google for the new year. [...]
[...] e Google. Fa pensare la reazione della comunità Internet alle parole di Matt Cutts cioè che nel 2010 i siti veloci verranno premiati in termini di SEO (e quindi di posizionamento nei motori di ricerca); tutto ciò è poi condito dall’ultima [...]
I just downloaded the 3.5.5 version of Firefox and tried to follow the steps to run Page Speed. Result: There is no “Firebug” under Tools and I cannot find anything on this new Page Speed from Google in Firefox. Has the provider of the “How to” actually tried to do it?
[...] Cutts, engineer di Google, parla a WebProNews delle nuove strategie tecniche e commerciali di Google, entrando nei particolari di [...]
[...] quote from Cutts’ video interview on [...]
[...] que Google parle d’intégrer la vitesse d’un site Internet comme facteur de positionnement, beaucoup de webmasters vont être plus [...]
[...] Google start ranking sites based on speed?Matt Cutts dropped this little bomblet on an interview on WebProNews. So how fast is your site? Nevermind just keeping visitors happy. There might be [...]
[...] uit de UK (vanuit Nederland bezocht zijn Amerikaanse sites verder weg..)? Bekijk het hele interview hier of bij “read [...]
[...] dupe van worden. “It’s a proposal that’s proving controversial.” Matt Cutts in het video interview op WebProNews. “We’re starting to think more and more about should speed be a factor in Google’s [...]
Page speed is going to be a big political issue. Apart from concerns about net neutrality, what about countries who’s internet infrastructure is vastly inferior to the technology rich countries. Regions like south easy asia and central china have much better connections than east africa. Even some parts of Scotland have poor internet links based on the ageing BT networks. Also the people who can afford dedicated servers and high quality bandwidth have a big advantage over the common Joe who has to rely on shared hosting.
Does this make google less democratic? or are they just following what they think people want, ie faster loading sites? It looks like this is something that Matt has been tearing his hair out over.
Myke,
Interesting point! What do you think will happen to the sites that are mainly using rich media like video blogs? Can they really accelerate their load time? If not, are they doomed to drop from the SERP?
What do you think of it?
[...] цитата из интервью на WebProNews: “Многие специалисты из Google считают, что [...]
[...] load time as one of the Ranking factor in algorithm in 2010. You can check the detail interview at. Matt Cutts Gives More Caffeine Details, Talks Site Speed or read the post on WebProNews at :- Google: Page Speed May Become a Ranking Factor in 2010 | [...]
[...] quote from Cutts’ video interview on [...]
[...] Matt Cutts en personne qui l’a annoncé dans une interview vidéo (cela commence à la minute 2′35″) pour [...]
[...] quote from Cutts’ video interview on [...]
[...] quote from Cutts’ video interview on [...]
Landing page load time has been an Adwords Quality Score factor since March 2008 so Google has been rewarding fast loading websites for some time and its one of their founding principles “fast is better than slow”, this is the next evolution.
If your site is on a dedicated server you’ll have the luxury of being able to use something like the website accelerator from Aptimize – if you’re on shared hosting you also have options in the form of plugins and add-ons though not as effective they offer some optimization. We will also see hosting companies scrambling to offer faster websites as a service offering. Interesting times ahead.
More “Caffeine” please!
[...] the link to an exclusive webpronews video interview with Cutts wherein he’s discussing Google Caffeine, which will be rolling out on all the data centers [...]
[...] size: ’small’, google_analytics: ‘true’} Matt Cutts, Software Engineer bei Google, sprach in einem Interview mit Mike McDonald von WebProNews über die Geschwindigkeit des Aufbaus von Webseiten (Site Speed) [...]
[...] to evil. Your PageRank may soon depend on how fast your site loads: Not long after that Google’s Matt Cutts has an interview with Mike McDonald from WebProNews were Matt lets the world know that Google is seriously looking at making the page load time a part [...]
[...] Here it is enjoy: Matt Cutts Gives More Caffeine Details, Talks Site Speed [...]
[...] Engineer Matt Cutts has revealed to WebProNews in Vegas where Google is heading and believe it or not, he said that the Algorithm update or Caffeine will go live not until the end [...]
[...] is their data-center reliable, how much bandwidth do they provide… and so on. source : Web Pro News 2009. Site Speed May Become New Google Ranking [...]
[...] not say outright that this would play a factor however based on the comments in the video, located here, it is a pretty safe assumption that this will come to pass. Not all is gloom and doom however; [...]
[...] long after that Google’s Matt Cutts has an interview with Mike McDonald from WebProNews were Matt lets the world know that Google is seriously looking at making the page load time a part [...]
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
[...] long after that Google’s Matt Cutts has an interview with Mike McDonald from WebProNews were Matt lets the world know that Google is seriously looking at making the page load time a part [...]
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
Google obviously wants to have an excuse to favor its own sites. Remember, Google has caches at many ISPs’ network hubs and also has its own fiber network and content delivery network. Thus, it will always rank first — how convenient! It’s also convenient that Google is lobbying for “network neutrality” regulations that apply to ISPs, saying that it’s necessary to allow small sites the same exposure as big ones. But ISPs aren’t favoring large sites. Google, on the other hand, is now saying that it will. Oh, and via big political contributions and lots of lobbying it has conveniently arranged to be excluded from the FCC’s proposed regulation.
[...] SEO Should Be Dead Then not only me, but Barry Schwarz, WebProNews, Rand Fischkin have missed the point entirely too. Come on William. __________________ [...]
[...] noticed an interesting article today on The Marketing Technology Blog about Google and its plans to account for website load times in its ranking system. The article was written by Doug Karr, who I respect a a great deal and makes [...]
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
The speed thing concerns me. Next to a tiered internet its the biggest slam agains the small time net player. Corporations will take over fast and knock out anyone who can’t afford a lightning fast server.
We used to rank on the first page of Google for some considerable time. Since Google changed their algorithm, we’re now fluctuating between pages 2 and 3. Business has dropped massively, by up to 90%. I was subsequently left with no other alternatively, but to lay off staff to prevent the company going into administration. What was I meant to do? When we were on page 1, the phones were manic, so I had no choice but to recruit new staff to keep up with demand – after all I hate the phones going unanswered as it doesn’t look very professional.
Interesting that Matt stresses that the “average user” shouldn’t see a difference when Caffeine is rolled out. We’ll see…
Hi Bernie,
What do you think Google has thought of average users? I think the fast speed in returning the results is so noticeable that everyone will observe it.
Of course, the type of results are a different issue.
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
[...] SEO Should Be Dead Then not only me, but WebProNews too have missed the point entirely. Come on William. __________________ "Being an expert [...]
The competition has been accelerated among search engines since Bing has been introduced into the web. Real-time search has become more important with Twitter. And a lot more.
So, Google needs to come up with something that keeps its head up and above others. From what I’ve experienced in Caffeine, the speed matters a lot. Let’s keep our fingers crossed and hope that the ORGANIC search engine results don’t have to suffer anymore with new algorithm!
[...] had the opportunity to talk about the Google Caffeine release with Matt Cutts at PubCon. In the video below, just after the 3 minute mark you’ll hear Cutts confirm that Google is [...]
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
[...] Artículo completo: http://videos.webpronews.com/2009/11/13/matt-cutts-interview/ [...]
“We don’t want to upset anybody we don’t want anyone to be upset”. Yeah right. Google does what Google wants. The only people they don’t want to piss off are the people that feed them streams of money. Please.
If you have a fast site maybe you should get a bit of a bonus. So much for the average webmaster who can’t afford anything beyond typical shared hosting. Reward the Corporations with deep pockets.
Well this is very timely – Have spent the last day trying to replace a Jquery gallery that takes 15 seconds to load. Hopefully will get the whole site optimised before the holidays
Good to know that Caffeine will not come out until after the holidays. I thought it might be out this weekend.
If it helps get all the slow spam sites crammed full with ads out of the index so much the better
Looks like big changes are ahead for google.
Dude – you don’t look good bald. And I mean that.
Exciting stuff and looking forward to seeing it roll out. In particular I would love to see websites that load faster coming out top, this will ensure that webmasters have the correct hosting and refined code (probably also less intrusive adverts too) and will make the user experience better, especially for those who do not have super fast connections. It could also of course reduce the overall power needed to run the web if all webmasters / owners, were to take up the cause.
Funkeh
[...] Matt Cutts Gives More Caffeine Details, Talks Site Speed, WebProNews [...]
The code.goole.com/speed is not a valid url – it produces a “Internet Explorer cannot display the webpage” – so when will this tool/url be available?
have you try to google it first?
then the url will apear to you
[...] From: WebProNews [...]
I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.
[...] worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking [...]
[...] 2: Matt Cutts gave WebProNews another exclusive interview, in which he gave some more details about Caffeine (among other things. It’s only hitting one [...]