It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.

Ads have traditionally consisted of three lines of text, but Vallaeys indicated that they would soon be changing. Google advertising has to keep up with the company’s organic side and integrate platforms such as universal search, images, video, and more, into ads.

He said, “We really can’t have the advertising product lag behind and not be as visually appealing, if you will, and as a result, maybe have advertisers not get as many clicks as they could’ve.”

Vallaeys also predicted changes to come in regards to advertising for mobile devices. In the past, the ad text had to be shorter for mobile devices, but as mobile technology has developed and advanced, the text can now simply be enabled to fit. In addition, ads can be specifically targeted and relevant for mobile needs.

In an announcement last week, Google revealed that it acquired mobile ad firm, AdMob. With both Google and AdMob working together, Vallaeys said users could expect interesting and useful results moving forward.

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