Avoiding Information Overload (2:51)

Posted on by Abby Johnson |

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Although it originated as a search engine for blogs and microblogs, Twingly has grown to develop many other services. WebProNews spoke with Martin Kallstrom, the CEO of Twingly, about the company and the services it offers.

Although the real-time Web has allowed for many great advancements, it has unfortunately, made information overload even more prevalent. With news traveling at a rapid speed, it is nearly impossible to find the information that you need.

To provide a solution for this growing problem, the Swedish company developed Twingly Channels that combines search technology, filtering services, and social aspects into one service. The channels allow users to follow particular topics of interest and invite others to subscribe to their channel. The sources for the information within the channels are ranked according to the number of mentions, comments, recommendations and other social metrics on the social Web.

Twingly Channels is currently private beta but is expected to go into public beta after the first of the year.

Posted in: BlogWorld Expo 2009, Digital Media, Martin Kallstrom, Real-Time Search, Social Media, Website Tips & Tools
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