There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false.
First of all, small businesses do not always realize that they are competing with businesses with large budgets. Small businesses naturally have small budgets, but they need to provide the same level of optimization as their competition in order to adequately compete.
Secondly, small businesses think that they only need to do local search optimization. Clay points out that, just because a business is small and local, doesn’t mean that it doesn’t need to fix its entire website. He says:
“No matter what, the work is pretty much the same. No matter how you want to cut it, SEO is SEO.”
Small businesses still have to do technical work, build links, provide good and relevant content, and demonstrate that they are experts in their field. To help small businesses with their local efforts, the search engines offer many tools to assist them, such as maps.
At a local level, Clay says businesses need links from other people and businesses in their same region. In addition, the content should be specific and localized. However, if a business wants to rank internationally, then it needs to have links from other countries.