Because email marketing is one of the oldest forms of Internet marketing, many people think it is outdated and not useful. But according to blogging legend Darren Rowse of ProBlogger, it is anything but dead.
He began utilizing email newsletters since his parents wanted a way to get the latest content from his blog. Rowse originally thought that RSS would kill email marketing but now realizes that email is one of the most popular ways that people, both young and old, access information on the Web.
As a result of his email marketing efforts, two thirds of the people that subscribe to his blog now subscribe to his weekly newsletter as well. Only one third of the people that subscribe to his blog also subscribe to his RSS feeds. Consequently, email is now one of Rowse’s most effective forms of marketing.
On a side note, Rowse along with two other blogging rockstars Chris Brogan and Brian Clark, have joined together to create a philosophy known as the Third Tribe. Traditionally, bloggers have been linked into one of two groups. The first group does not like to sell or market at all. The second group, also called the Internet marketing crowd, markets continually.
Rowse, Brogan, and Clark are building a site to help people who want to find a balance between the two groups. WebProNews will keep you posted on the Third Tribe as more information becomes available.