According to Tim Ash, President and CEO of SiteTuners, landing page optimization is actually starting to stick. Several years ago, Ash said he, along with Bryan Eisenberg, were “crying in the wilderness” about landing page optimization. However, now people understand that it is the quickest way to improve conversions.

New questions that arise now include: “How can I identify the problems with my landing page?” and “How can I fix what’s wrong?” To help site owners answer these questions, SiteTuners developed software called Attention Wizard. Visual clutter is one of the biggest problems with landing pages and Attention Wizard helps users recognize where it is on a landing page.

The software has the ability to simulate the areas or hotspots of a webpage that users are attracted to. Attention Wizard does not involve eye tracking or mouse-movement-tracking; instead, it simply predicts human behavior based upon research that SiteTuners conducted on the human brain.

Attention Wizard is now in public beta and available free of charge. Ash said the software would be available for purchase in the first quarter of 2010.