Loading ...Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview with WebProNews out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.
The fact of the matter, as Matt himself says, is that it is only going live at one of Google’s data centers, and it is not even live yet, but will be before the holidays. That said, Caffeine will not roll out to the rest of Google’s data centers until after the holidays. He says that while Google could have rolled the update out faster, they didn’t want to upset webmasters by releasing it before the holidays. This is something that happened in the past when Google released its infamous Florida update before the holidays, causing rankings to drastically change. Cutts says not to panic.
Cutts also says that there might be an address set up soon where people can go and search, maybe not exclusively with Caffeine 100% of the time, but where queries will be more likely to hit the data center that’s hosting it.
The second ingredient that Matt discussed is that of site speed. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. He says that a number of people within Google consider speed to be very important to the web, and they are considering if that should play a role in the rankings of websites in search results.
According to Cutts, speed hasn’t played a role in rankings in the past, but that may very well change. Watch the video for more details about Caffeine and Google’s resources for helping webmasters improve site speed.
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I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.
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The code.goole.com/speed is not a valid url – it produces a “Internet Explorer cannot display the webpage” – so when will this tool/url be available?
have you try to google it first?
then the url will apear to you
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Exciting stuff and looking forward to seeing it roll out. In particular I would love to see websites that load faster coming out top, this will ensure that webmasters have the correct hosting and refined code (probably also less intrusive adverts too) and will make the user experience better, especially for those who do not have super fast connections. It could also of course reduce the overall power needed to run the web if all webmasters / owners, were to take up the cause.
Funkeh
Dude – you don’t look good bald. And I mean that.
Looks like big changes are ahead for google.
If it helps get all the slow spam sites crammed full with ads out of the index so much the better
Good to know that Caffeine will not come out until after the holidays. I thought it might be out this weekend.
Well this is very timely – Have spent the last day trying to replace a Jquery gallery that takes 15 seconds to load. Hopefully will get the whole site optimised before the holidays
“We don’t want to upset anybody we don’t want anyone to be upset”. Yeah right. Google does what Google wants. The only people they don’t want to piss off are the people that feed them streams of money. Please.
If you have a fast site maybe you should get a bit of a bonus. So much for the average webmaster who can’t afford anything beyond typical shared hosting. Reward the Corporations with deep pockets.
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The competition has been accelerated among search engines since Bing has been introduced into the web. Real-time search has become more important with Twitter. And a lot more.
So, Google needs to come up with something that keeps its head up and above others. From what I’ve experienced in Caffeine, the speed matters a lot. Let’s keep our fingers crossed and hope that the ORGANIC search engine results don’t have to suffer anymore with new algorithm!
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Interesting that Matt stresses that the “average user” shouldn’t see a difference when Caffeine is rolled out. We’ll see…
Hi Bernie,
What do you think Google has thought of average users? I think the fast speed in returning the results is so noticeable that everyone will observe it.
Of course, the type of results are a different issue.
We used to rank on the first page of Google for some considerable time. Since Google changed their algorithm, we’re now fluctuating between pages 2 and 3. Business has dropped massively, by up to 90%. I was subsequently left with no other alternatively, but to lay off staff to prevent the company going into administration. What was I meant to do? When we were on page 1, the phones were manic, so I had no choice but to recruit new staff to keep up with demand – after all I hate the phones going unanswered as it doesn’t look very professional.
The speed thing concerns me. Next to a tiered internet its the biggest slam agains the small time net player. Corporations will take over fast and knock out anyone who can’t afford a lightning fast server.
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Google obviously wants to have an excuse to favor its own sites. Remember, Google has caches at many ISPs’ network hubs and also has its own fiber network and content delivery network. Thus, it will always rank first — how convenient! It’s also convenient that Google is lobbying for “network neutrality” regulations that apply to ISPs, saying that it’s necessary to allow small sites the same exposure as big ones. But ISPs aren’t favoring large sites. Google, on the other hand, is now saying that it will. Oh, and via big political contributions and lots of lobbying it has conveniently arranged to be excluded from the FCC’s proposed regulation.
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More “Caffeine” please!
Landing page load time has been an Adwords Quality Score factor since March 2008 so Google has been rewarding fast loading websites for some time and its one of their founding principles “fast is better than slow”, this is the next evolution.
If your site is on a dedicated server you’ll have the luxury of being able to use something like the website accelerator from Aptimize – if you’re on shared hosting you also have options in the form of plugins and add-ons though not as effective they offer some optimization. We will also see hosting companies scrambling to offer faster websites as a service offering. Interesting times ahead.
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Page speed is going to be a big political issue. Apart from concerns about net neutrality, what about countries who’s internet infrastructure is vastly inferior to the technology rich countries. Regions like south easy asia and central china have much better connections than east africa. Even some parts of Scotland have poor internet links based on the ageing BT networks. Also the people who can afford dedicated servers and high quality bandwidth have a big advantage over the common Joe who has to rely on shared hosting.
Does this make google less democratic? or are they just following what they think people want, ie faster loading sites? It looks like this is something that Matt has been tearing his hair out over.
Myke,
Interesting point! What do you think will happen to the sites that are mainly using rich media like video blogs? Can they really accelerate their load time? If not, are they doomed to drop from the SERP?
What do you think of it?
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I just downloaded the 3.5.5 version of Firefox and tried to follow the steps to run Page Speed. Result: There is no “Firebug” under Tools and I cannot find anything on this new Page Speed from Google in Firefox. Has the provider of the “How to” actually tried to do it?
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There is nothiung new about the site speed tools of course, they ave been there as an add on for firefox for years and all good webmasters are probabaly aware of site speed being a sensible thing for thier own visitors.
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Hi Matt Cutts undoubtedly have an optimized website will largely achieve success in positioning in Google, but having a quick page that will set the tone, even today. Thanks for your contributions.
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So, we all have to pay for the most expensive hosting now or we won’t get found in search engines.
I won’t be able to host on my own servers at work now. It went from paying for backlinks with huge advertising corporations to get sites PageRank up, Now we have to go with even bigger corporations that can afford to have a massive pipe connecting to the Internet.
I don’t think Google mean to, but they are squeesing the poor people of the World out from search results and glorifying huge corporations – Be careful Google!
http://caspianit.co.uk/matt-cutts-of-google-talks-about-webpage-optimisation
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Even though just a small fraction of “www” would make real-efforts to improve and render their sites fast, Google visitors would certainly experience faster browsing experience.
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Speed should play role in rankings, maby not to major role but still… I hate very big website with complex, old style code based on tables, included .css and so on. Those website should have some penalty in ranking in my opinion.
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Speed not a factor in ranking pages in the past? I doubt it… in one way or another I believe it has.
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I wuld have thought speed ws already important in reality. If a site is reallllllllllllllllllllllllllllllllllllllllllly slow then it was unlikely to be very popular in the first place as who would be pointing to a resource like that? I guess it depends how quick they are talking about as to whether it has any implications for the majority of people.
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Of course speed is important! It always has been. In the dark days of dial up it was vital. Perhaps every web designer should spend a day a month using dialup to remind them of how important it is.
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Very interested to see what happens in serps after Christmas.
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А как же сайты на флеш технологии, и всяко-разно фото альбомы?
Ничего страшного, что нибудь придумают! Например определят содержание и по этому признаку будут раздавать кому призы а кому и на орехи )))
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So how fast should your site (or page) load?
According to the web developer extension it should load in under 20 secs on a 56K modem..does your site do that?
What are you going to do about it?
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One thing that bothers me about this is that, if site speed plays a major factor in the new SEO world, then it will further more put distance between the haves and the have nots based on their ability to pay.
Just because I can afford the fastest host ever doesn’t make my site inherently better than the one beneath me in the rankings.
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Its obvious that both Matt Cutts and Michael McDonald are sending us subliminal messages with the head shaving / speed correlation. Everyone knows that a shaved head is more streamlined. Visual evidence lies in the reflectiveness of their noggins. Whats that formula again?
(Angle of Visual Light Refraction – Head Tilt)^2
————————————————- = true data transfer speed
299792458
I may be off a bit, but my point is still relevant. Change is coming, and its coming fast.
Will Caffeine affect much on current order of google search results?
The speed of a website may be a good element to consider in SEO and I’d be very interested on how search engines would go about implementing it.
I believe that many people online, especially in the blogging world have already realized the great impact on the user experience of pages loading quicker and websites functioning better. For example, this has also led to a rise in SEO themes which are making great use of optimized code.
Has webpage speed actually started to affect search positions yet?
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Ooo this is so awesome! Luckey for us is that we already have an fast server at Webbdo.se
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How to improve the site speed?
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o how fast should your site (or page) load?
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how convenient! It’s also convenient that Google is lobbying for “network neutrality” regulations that apply to ISPs, saying that it’s necessary to allow small
Good old Matt Cutts… always has something exciting to inform us about the monster search engine Google.
-Jack
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I cant imagine what it must be like to have this kind of knowledge but it would be great.
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I think speed is important but without doubt it is always the quality of content which is a real important factor it’s quality content that keeps us all reading.
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Yep, speed is definately an issue now for SEO. I’ve been optimising my sites for a while (but still a few problems with large images).
SERPS would really improve and searches would really experience something full of quality and “less waiting”. Besides, if a website is not loaded within the 3-6 seconds, there is no reason for a visitor to keep waiting for that site, there are other options for them already.
That’s a nice thing to consider for SEOs now as they focus on other aspects of onpage optimization, it would now be essential to concentrate on quick website loading to give searchers/visitors a user-friendly navigation experience.
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Thank’s very good.
This is something which i as a software programer require everyday, so i have stucked it on my wall in my office..Thanks siirt
I think website speed is an important factor, and agree with Google adding this to Caffeine – good move!
John
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Exciting stuff and looking forward to seeing it roll out. In particular I would love to see websites that load faster coming out top, this will ensure that webmasters have the correct hosting and refined code (probably also less intrusive adverts too) and will make the user experience better
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Well the Cafeine update brought some relatively heavy changes that are hardly understandable right now. What do you think ?
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This blog is very nice and informative.Thank you for the great story.
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Looks like big changes are ahead for google.
this post really inspire me to be a better blogger.
great job, dude
It inspires me to be a better person.
thanks, even though this is my first visiting but i am falling in love with this blog.
thanks
Okay, Speed is the next Big Thing.;)
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then the url will apear to you
With web loading time being taken into Caffeine’s algorithm processing, it means that older website with slow loading time need a quick overhaul otherwise they are like to lose their ranking.
Google is taking the view of usability to the next level. The customer is always right policy seems prevalent even online.
Devereaux
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Thanks teşekkürler
Great job. I really like it. Thanks for information a lot.
Hay dude! I wanted to say it’s very nice and brilliant information, I really enjoyed reading and learning from your blog. You know your job. Keep it up good work
I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.
Bit older news (now that Caffeine is active online) but neat interview to watch all the same. Thanks!
Engineer Matt Cutts has revealed to WebProNews in Vegas where Google is heading and believe it or not, he said that the Algorithm update or Caffeine will go live not until the end
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Google remains to be faithful to users.
If the site is sloooowwww… then the webmaster doesn’t care much about their website visitors. So let those who REALLY care about people to rank higher.
Great job Google.
I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.
Thanks a lot for this cute icons..
Thanks for sharing.Good web site
This is interesting looking forward to check out the speed.
Think Caffeine will just give Google users that much better of an experience online. At least its a good step in the right direction to getting those archaic sites out there knocked down so searches are more relevant. Good move Google!!
thank you for good sharing
Appreciate you for taking the opportunity to explain this idea. I’m pleased I discovered your website on this subject. I’m doing research on this interest right now and this was great. Keep up the helpful work.
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The problem I see right now with this speed search is causing a bail out on type a complete term. For example…if we have a great web traffic for “traffic school, dallas, tx” it seems once people start typing the full phrase we want they bail out at traffic school….because the listings already attract them away and they don’t finish the complete phrase or search query. Do you see this as a problem….I do just wondering?
my websites get indexed faster
Başarılar Thanks
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hey!,I like yourblog so much! share we discuss more about your review on AOL? Looking forward to see you.
Does it really works?
It sure seems like it took (or is taking) a long time to roll out and stabilize the this update.
הוידאו על נושא הקופאין הוא מדהים
גוגל ממש שיפרו את מנוע החיפוש שלהם
אנשים שמקדמים את האתר שלהם צריכים להתחשב במהירות האתר עכשיו
שזאת בעיה די רצינית
הבלוג הזה מדהים לגבי החידושים של גוגל
החידושים של גוגל מדהימים
אנשים שמקדמים את האתר שלהם צריכים להתחשב במהירות האתר עכשיו
שזאת בעיה די רצינית
I think that this will not bring up the overall speed of the web
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באמת חידושים יפים של גוגל
Agree with Web Design Las Vegas – I think caffeine will just improve the quality of the Google experience. When was the last time you ran across one of those old dated FrontPage sites we all used to see in the top results on Google searches afterall?
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Super artykul!!!
I think that this will not only bring up the overall speed of the web, but the quality as well.
o how fast should your site (or page) load?
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People just need to trust Google. You’ve used their system for so long and it’s never let me down. I think they just truly want the web to develop faster because we are being held back at the current state.
Pretty cool. I dont think Ive used any other se other than google for over 6 yrs, the results are always better, and as we will see even faster…exciting!!
Not only good for the results, but also good for the usabilty.
I give up trying to keep up with Google and its updates. Those guys end up making webmasters lives a nightmare!
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Ooo this is so awesome! Luckey for us is that we already have an fast server at Webbdo.se
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then the url will apear to you
hi
i also think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.
From my experience Matt Cutts, Google has certainly improved in recent years with dynamic parameters. I’ve seen some pretty horrendous URL are indexed well … Of course, these are also often the exception.
Why not use the most video of Matt Cutts? I’d rather relax, headphones and just listen to this instead of having to read the text on a small screen …
Interesting! we’ll see how it works out for them.
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You need good content for users, which is well written with lots of fresh info. Google can’t judge ‘good’ content like users do, but depends on users in the link algoritm
אחלה פוסט
i love it. great speach. what will the big panda will say now?
very very very good article i am very enjoied to read it
keep the good work
Here it is enjoy: Matt Cutts Gives More
Caffeine Details, Talks Site Speed:)
Cutts also says that there might be an address set up soon where people can go and search, maybe not exclusively with Caffeine 100% of the time, but where queries will be more likely to hit the data center that’s hosting it.
Hi,
would love to see websites that load faster coming out top, this will ensure that webmasters have the correct hosting and refined code (probably also less intrusive adverts too) and will make the user experience better, especially for those who do not have super fast connections. It could also of course reduce the overall power needed to run the web if all webmasters …
Thanks a lot ..
useful information, we will consider
Thank you for nice information and helpful guide. I found it useful. keep up the good work continue. have a nice day.
Great Speech to see here – thanks
Still not sure how much speed plays a role, although it should be an important touchstone when building a Web design. Some high ranking sites are fast, others slower…
keep the good work
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Yes you are right .. i also know about that interview..
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[...] although Google is claiming that this change is part of its new “Caffeine” algorithm, which won’t be rolled [...]
thank u alot for this……like it alot!
i think it looks like big changes are ahead for google.
Looks like big changes are ahead for google.
i dont think this Caffeine will have such impact
we gonna have to wait and see
thank u alot for this……like it alot!
it hasn’t had an impact
it produces a “Internet Explorer cannot display the webpage” – so when will this tool/url be available?
Have you ever thought about including a little bit more than just your articles? I mean, what you say is fundamental and all. Nevertheless imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with pics and video clips, this website could definitely be one of the greatest in its field. Good blog!
I was wondering if you ever thought of changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?
Hey there! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
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i am worried about the speed thing. Next to a tiered internet its the biggest slam agains the small time net player. Corporations will take over fast and knock out anyone who can’t afford a lightning fast server.
Google start ranking sites based on speed?
I really appreciated for posting this kind of article, a sharing of thoughts of knowledge. And also very interesting is the interview of Matt Cutts sharing his knowledge about Caffeine and site speed.
its Good to know that Caffeine will not come out until after the holidays
he code.goole.com/speed is not a valid url. anybody knows why?
Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say fantastic blog!
כל הכבוד! למרות שבניית אתר רצינית יותר הייתה גורמת באוםן ישיר להעצמת קהל הלקוחות שכן ידוע שאופי האתר ממבט ראשון הוא זה שיגרום ללקוח להחליט להישאר או שמא לעזוב ולכן אני ממליץ בחום על מערכת בניית אתרים מתקדמת שבעזרתה תבנו אתר מוצלח, אתר שלקוחות ייהנו לגלוש בו. בניית אתרים ורק בניית אתרים הם המפתח להצלחה.
Yes man i agree with you…
Great video thanks was very interesting.
Very interesting stuff! thank you
thank u, very good video!!!
Good blog Google’s Matt Cutts
looking through the send box
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Hi Matt Cutts undoubtedly have an optimized website will largely achieve success in positioning in Google, but having a quick page that will set the tone, even today. Thanks for your contributions.
How a PR4 page on a PR6 aged domain, has so much spam in it?
You made some first rate points there. I appeared on the internet for the problem and found most people will go along with along with your website.
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Thanks , I have just been looking for information about this topic for a long time and yours is the best I have came upon till now. But, what concerning the bottom line? Are you certain concerning the source?
hi
i like this post
beni
Man when Matt mentioned the florida update back in 2006…i got the chills…what a bad memory LOL
Interesting and awesome post. Like it.
I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.
I love following Matt Cutts, never gives much away in what google think and do but still good to watch and follow.
@Olivier – thanks for that, glad you found this useful.
Thanks for interview, we will use at work about Google
Looks like big changes are ahead for google. thanx for matt cutts interview
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Thanks!!! i like post.
thanks!!! content very good.
very good articles.
have you try to google it first?
then the url will apear to you
Reply
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When we were on page 1, the phones were manic, so I had no choice but to recruit new staff to keep up with demand – after all I hate the phones going unanswered as it doesn’t look very professional.
Thanks, it’s very good article, and a good video
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speed of the web, but the quality as well. Thanks Google
have you try to google it first?
I found this post while surfing the web for Thanks for sharing this article.
cool article thanks dostlar
Matt Cutts does some great articles – this is one of them – thanks Matt
nice!!11
Thanks for the great post, is also a video can help apart from raising the time he was on? Does Google prefer a synergy of text content and video images, etc.?
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Good video. Matt C. statemants are very helpfull.
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This should have been done a long time ago. Credibility of a site should be intricately tied with speed because fast hardware and hosting is expensive — and this easily and automatically makes it more expensive and difficult to set up effective “spam” style websites.
Thanks for the great post, is also a video can help apart from raising the time he was on? Does Google prefer a synergy of text content and video images, etc.?
excellent submit, very informative. I’m wondering why the other experts of this sector do not realize this. You should continue your writing. I am sure, you’ve a great readers’ base already!
Matt C’s comments are very helpful, personally i have found the panda updates a good thing.
not sure if including site speeds will improve rankings. Whilst i agree it will help cut spam style sites, large companies who invest heavily in the latest equipment will gain an advantage.