Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.
WebProNews caught up with Brandon Eley who discussed specific elements of the book. Each chapter covers an area of online marketing such as search engine optimization, pay per click marketing, email marketing, social media, and more. In the end, the book ties all the areas together and offers advice for creating an online campaign and tracking the results.
Many businesses have a website but do not know how to make it visible to their audience. Eley said this is one of the biggest challenges businesses face. The book provides answers to this challenge and also gives tips that encourage customers to act.
If you would like to learn more about Online Marketing Inside Out, you can purchase it at any major bookstore or on Amazon.