Loading ...Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
Typically, people use social media for branding and customer engagement. With search, people want to increase sales and leads by being more visible. But a joint effort produces better results. Take, for example, the Wal-Mart Check Out blog. It has 16,000 inbound links and is great for engagement, but it has a severe lack of SEO. The site ranks for phrases such as “checkout” but not for any of its content.
On the flip side, IKEA is actively involved with social media, but the company applies SEO to it as well. Odden says that people and companies that optimize their social content drive traffic, build relationships, and reach customers all at the same time.
In addition, many people falsely look at social media as a direct marketing tactic, although it is not at all. Odden said:
“Measuring ROI as a direct result of social media is not the right question because social media is a platform, it’s not a tactic.”
He went on to say that making that comparison is similar to asking where the ROI is in email. The use of a platform determines the results, not the platform itself. If your goal is to increase your revenue, you must look at ROI. If not, you can find value in social media through relationships, branding, and visibility.
I like the use of two cameras in the interview, but the quality is not there with the 2nd camera.
Great post! It does seem that many companies are not getting the most out of their SEO and SEM campaigns by utilizing SEO and Social Media together. As I see it, when used in conjunction with each other and with a strong strategy applied, there is huge potential there.
This is very interesting. Social media will change search as we see it in the next year.
It was nice to hear Lee. Competition has become so immense on the search engines that social media marketing has become necessary evil.
Sorry Lee I dont see Ikea as #1 for “furniture” on Google here. In fact not until page 3.
Hey Jaan, funny thing about Google eh? Ikea was #1 for furniture every time I tried (not logged in) several days up to Pubcon. I used a screenshot of it in the presentation given the same day as this interview.
Now, as you’ve pointed out, it’s nowhere…
Readers might be interested to see that Ikea dropped recently.
Check the top rankings for the word “furniture” on Google as reported by SEMRush here: http://bit.ly/4FnOoS and you’ll see IKEA at #2 based on the last crawl of Google SERPs by SEMRush. Something changed since then…
Very informative
Thank you
David
Certainly this is not new but a welcome refresher.I think it’s more on facebook.Twitterers have had no problems integrating seo into their tweets way early in the game.
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I agree with Amy. When social media marketing and right connections or proper targeting are properly utilized, there can be a huge potential.
It’s true Lee, If you combine Seo + Social you’re bound to get higer ROI, better results. It’s like combining color and sound to the Charlie Chaplin silent movies
When you want to have presece in internet all kind of good publicity helps!
Lee is right on! @3:20 in the interview.
Lee talks about word of mouth advertising for small bussiness and the effects of using social media online VS. ofline.
That is the hardest part of helping companies with small budgets VS time and knowledge.
But heres the kicker, Just when we think we have it all figured out..
As always us people in the bussiness need to stay 2 steps ahead.
How can WE as specialist’s help the bussiness with small budgets and little knowledge without draining small businesses of thier profits?
Volunteer…at least 5 hours a week. it get’s returns and makes you feel better!.
i like the discussion about social media .
We work at it from the other angle since we’re focused more on smaller clients with a limited upside with social media. For us it’s a tactic and a medium for reputation management.
I really like the idea but shit they are heavey vids. It took me about half an hour to download them. Plus your interviewer should sharpen up on your name and a few other facts – how many times did he look down at crucial times. Hell if that was me I would be embarrassed by how little that guy new about me.
hi, new to the site, thanks.
“Measuring ROI as a direct result of social media is not the right question because social media is a platform, it’s not a tactic.”
i totally agreed to the point that word of mouth is power for business. Thus getting good feedback’s from customer is very essential now-a-days.