Site speed has become a recently hot topic, especially with Google rolling out its Caffeine update very soon. In an interview with WebProNews, Google’s Matt Cutts indicated that speed would play a large role in ranking in the future.

As the emphasis on speed increases, Bill Hartzer of Vizion Interactive predicts that the quality of content will increase as well. He believes the standards will be higher for which content is indexed and which is not.

With Caffeine, Google hopes to identify and focus more on unique content instead of focusing on aggregation sites. Also, the company is expected to improve its duplicate content filter.

To make sure your website measures up to these new standards, Hartzer suggests checking the usability on your site. For starters, test the load time of your site to see if it is efficient. In addition, as you produce relevant content, see that it is crawled first by putting it on multiple social sites. Although Yahoo has not put a strong emphasis on real-time Web content, both Google and Bing have.

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