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People frequently discuss the differences between traditional marketing and social media marketing. However, Rebecca Kelley, the Director of Social Media at 10e20, does not think there are too many distinguishing factors. Instead, she believes that social media marketing is a natural extension to the traditional form of marketing.
For example, she compares pulling an ad out of a magazine to setting up tabs on a Facebook fan page. Although one encounter is offline and the other is online, the same action is present in both situations.
According to Kelley, the primary distinction between traditional marketing and social marketing is that in social, there is a greater emphasis on social interaction and building relationships. Traditional marketing is accustomed to a one-way communication model and social marketing requires a two-way channel.
Many businesses embraced social marketing early on to simply mimic other businesses. Now, some businesses are hesitant to join after witnessing mistakes others have made by sharing too much information. While Kelley does not think a silencing approach is the answer, she does believe businesses should implement policies for social usage. A balanced approach is the best solution.
Ultimately, marketers need to realize how to make a connection with their audience and make decisions according to what is appropriate for their brand.
(5 votes, average: 4.00 out of 5)
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Look at me chewing gum like a champ. A CHAMP, I say.
Traditional and Social Marketing are both effective. Traditional is very effective to the public places. The message must be very straight forward. Social Marketing can put any additional message aside from main the main message. ProfitableProsperity have mentioned these 2 techniques in there videos.
Yikes I realized my backside with my reverse PubCon badge in effect was front and center through most of this video
,Michael Martin
We have to remember that with either Traditional or Social Marketing there can be the good the bad and the ugly. If you fail to plan your planing to fail with either one. I believe a lot of businesses do not understand how to market??? Most businesses are focused on opening the doors, turning on the lights and paying the bills. not much time to learn marketing. All of us in this arena read a few hundred books keep up with the latest news and keep on learning and testing.
Jonathan
Jonathan makes a great point. Our primary business is web design and many clients want a new website or a revision but they are caught totally offguard when we ask them to discuss their marketing plan, goals, mix, etc.. Many of them need serious marketing education. They fly by the seat of their pants whether it is conventional marketing or new social media opportunities. We often end up helping them formulate the bigger marketing picture for their firm in addition to design and Internet or SM marketing.
I think Social marketing complements the traditional marketing in a way that it provides an avenue for the companue to build rapport with clients and potential clients. Rapport is important to build one’s trust in the company aswell as its products. However Social marketing cannot replace traditional marketing as yet because not everybody has or knows how to access the ney yet,especially in developing or third world countries which still relies heavily on the power of tradional marketing. So yes I agree with Rebecca in saying that Social marketing is just another channel by which traditional marketing is done. It’s big plus is it’s cost efficient, easy, convinient and you can communicate directly with your client or potential client.
I noticed Rebecca and I thought you still looked hot!
We have to remember that marketing is pre-planned commercial communication regardless of the medium. Traditional markering uses traditional media and Social Marketing uses social media. There is no vs. between these two areas. Both work if done properly; both suck if done badly. Facebook Advertising for instance is Social Marketing, or Social Advertising but that fact does not make it special or particularly effective compared to the traditional marketing channels. If you or your ad agency write a bad ad which does not talk to your target audience you fail. If you create a good campaign with an appealing USP backed up by a great product or service then your campaign will be succesful. The best results for any commercial campaign are achieved through a combination of different advertising platforms, social and traditional.
-Kris
BLOG http://facebook-advertising-marketing.com/
I agree with Rebecca Kelley that social marketing is a multichannel way to reach people and conservative marketing is better for local matketing..
Social communication exists between the aims of the company if we would give the aims a socius character.
I personally like social marketing.
I found Rebecca’s comments both insightful and thought provoking. Rebecca’s analysis of corporate social marketing strategies in various sectors is spot on. These concepts are the driving force behind my marketing team’s core efforts and have been so for years.
Great interview.
Social marketing, web 2.0 marketing, traditional marketing–when all of these are done correctly, will sure result in the boost of one’s business. Whatever method we use, we need to be genuine, sincere and let our customers feel that they can really benefit from what we offer, sell or promote
Look at me chewing gum like a champ. A CHAMP, I say.
(At least it was in a bar, right?)
I’d suggest there’s another way to position this question. The current question is like asking, “what is the difference between direct marketing or web marketing or telemarketing or branding or public relations and marketing?” All of the aforementioned are mediums and disciplines in marketing.
No one communication or discipline defines the whole of marketing. Every communication channel has a special science and art behind it that makes it effective. Social media as a communications channel has as many unique elements to make it successful as a great public relations campaign or TV commercial or direct mailer does. If you’ve worked in these fields in depth you realize how complex each of them are.
It’s not a question of social media or marketing but how does social media as a communication channel enable a marketing strategy, objective and tactic to be achieved through this medium. Just like TV commercials are not right for every business, social media is not right for every business either. A company has to want to do the work, have the capabilities, define the success measurements, plan for a relationship nurturing and communications process… etc. Any communication channel can be a waste of time and ineffective just as much as poor social media practices can be too. If marketing as a science and art are not well understood to begin with it’s easy for social media efforts to consume resources but not improve a company’s relationship with its audience.
Yikes… tell us something we don’t know.