Are you utilizing Google Maps? If not, you could be hurting your business. According to Brian Combs, the Founder and Principal of ionadas local, maps are very important if you want to be noticed in Google.
Even if you have top ranking keywords, you could still be missing out. Combs told WebProNews that Google has been pushing maps even more so over the past few months and is also assuming that searchers have a local intent for certain keywords.
To optimize for Google Maps, businesses first need to create or claim their business listing with Google. It may already exist since Google pulls information from multiple databases. If this is the case, you can simply claim your business. To create a listing from scratch, you need to sign up for a Google account if you haven’t already, then create a Google Local account and add your information to the listing.
Secondly, optimize a website if you have one. The good news is that you do not have to have a site to be listed, but if you do, it needs to be optimized not only for keywords, but also for locations. For this, Combs suggests putting your business’s address and phone number on every page and even incorporating a Google map on the ‘Contact Us’ page. In addition, you could use hCard microformat, which is a tagging system that Google uses for data.
Thirdly, integrate citation building. Combs says citation building is the equivalent of link building in traditional SEO. If you have a webpage that is trusted by Google, the company may view it as a citation.
As you can see, optimization for Google Maps is not difficult and the results could determine whether or not your business is being noticed.