Loading ...Social media marketing and its challenges is one of the most frequented topics among businesses. But would social media efforts be more effective if they were equated more closely to the dating process? According to Jennifer Evans Laycock, the Editor-in-Chief of Search Engine Guide, they would be.
Matt Bailey of SiteLogic originally coined the term “social media dating” but Laycock took the concept a little further. For instance, just like a person would not expect sex on a first date, a business should not expect a conversion the first time it interacts with a consumer.
As she explained to WebProNews, social media is about relationships, which includes both listening and gathering feedback. Laycock points out that just as a person strives to a better person during the dating process, a business should also work to become a better business through social media.
Viral campaigns are another area tied directly to social media and business. One common misconception of a viral campaign is that it must reach the masses. However, the key to viral marketing is getting your message to your specific target audience. If this happens, then you have successfully executed a viral campaign.
So, are you ready to put a “dating” spin on your social media efforts?
“Social Media Dating”, it’s the first time I’ve read about it anywhere but that’s a very interesting concept. I’ve been trying to take advantage of social media tools, but I haven’t had much luck so far.
How to use social media for marketing ? Any one can help me ?
This concept is exactly what I’ve been teaching to my Team of buyer agents for some time now.
Treating every prospect as if they were 5-Star, communicating with them in a conversational style just as if they were in front of you at a party.
As Jennifer says, you wouldn’t expect sex on the first date… don’t expect to convert them to your way of thinking and agreeing to work with you just after one email.
Thomas Cook
http://www.TorontoRealEstate.ca
i like it. nice video! thanks
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I am agreed with jennifer that social media for engagement, feedback and relationship.
Social networking has been one of the tool to build relationships be it online or offline.
Great Job!
Thank you
Thanks this video
Thanks this video
Great Job!
Thank you
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Viral campaigns are another area tied directly to social media and business. One common misconception of a viral campaign is that it must reach the masses. However, the key to viral marketing is getting your message to your specific target audience. If this happens, then you have successfully executed a viral campaign.
I liked the article, add your site rss. Continuous follow-up will
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Super interesting video, excellent concept. Going to have to talk with some fellow realtors about this, maybe we can incorporate it into our sales pitch!
Shaun – http://allcalgaryrealestate.ca