Loading ...At 2009′s SES in Chicago, Abby Johnson discusses syndication and duplicate content problems with Stone Temple Consulting’s Eric Enge.
Eric begins by saying syndicating content is a great way to build inbound links and that marketers should not shy away from it. The problem with syndication however lies in the fact that search engines can perceive your syndicated content as duplicated content – and that isn’t a good thing.
For example, you can have a content item on your site, have it syndicated to 10 other sites and you might find yourself in a situation where another site actually shows up in the search results for your content. Is that a deal breaker though? Not necessarily.
in the video Eric cites some real work examples where sites making heavy use of syndication increased their traffic by more than 50% over the course of 9 months.
There are some techniques you can implement in your syndication strategy to minimize duplication issues and still garner the benefit of syndication.
1. Use synopses. Syndicate abbreviated versions of your full content, not necessarily the entire piece verbatim. This is a technique widely employed by major media outlets and can have the extremely desirable effect of having your content obtain multiple results in a single search query.
2. NoIndex Your content. Using a no index tag on your syndicated content means search engine crawlers will not index the content on the syndicated site leaving your site as the primary source for search query purposes. Plus links back to your site from the syndicating site are still followed.
3. The third option or technique would be to create variant copy of your content for the express purpose of syndication. With this strategy, slightly reconfiguring your content to be a better fit for the syndicating site or more customized to the theme or subject of the syndicating site can have the dual benefit of keeping your original content associated with your site as well as making your material designed for syndication more attractive for the sites where it would appear.
Wow the b-roll is getting better and better. I like the sound effects too. Keep it up.
Great perspective, but what about the B2B side of things. For example, how do large manufacturers and distributors help their distribution channel with content syndication?
To find the answer to that question, go to http://contentsyndication.tiekinetix.com
Also, I agree with Dave! Videos definately getting better. Thanks WPN!
well, i have totally agree with him, i have found one site that copied full content of my website (www.arnavgupta.com)and create pages for the site hire seo expert . com and now google is giving good weight-age to the site and site is coming on ranking on “hire seo experts”, “hire seo expert” “hire seo assistant” ect keywords.
Main company name is krishaweb . com that stolen my content and placed in their another domain, i have sent them a warning email still no action has been taken by them, i have also submitted spam report to Google, but Google also not taking any action, even google pushing them high on searh results. which is really bad for me.
I know when they continue do high promotions on their website with my content, Google will treat it original content and banned my site as duplicate content…this is really a BIG BUG on Google Algorithm.
I would like to ask Google, they have any programm that filter website pages by the conten creation date and index by the Google and how they know which site has original content…as this website using all the credibility of my website content…which is wrong…
kindly pass this information to Googlers so they have open their eyes and stop this kind of SPAM as well.
thanks for your great information.
You might be interested to read an article of mine I wrote about web sustainability:
http://lindipendente.splinder.com/post/18298759/Sustainable+Web
I would really appreciate if you may share that concept in the web.
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The noindex thing is now discouraged by google. Rather it is better to use rel=”canonical”. More info can be found on google’s Duplicate Content article: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359
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Amazing site, where did you come up with the knowledge in this blog post? Im happy I found it though, ill be checking back soon to see what other articles you have.
Eric begins by saying syndicating content is a great way to build inbound links and that marketers should not shy away from it. The problem with syndication however lies in the fact that search engines can perceive your syndicated content as duplicated content – and that isn’t a good thing.
For example, you can have a content item on your site, have it syndicated to 10 other sites and you might find yourself in a situation where another site actually shows up in the search results for your content. Is that a deal breaker though? Not necessarily.