Going Beyond Traditional Search (6:21)

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The much anticipated Wolfram Alpha launched in May of this year. Although commonly referred to as a search engine, Wolfram Alpha is actually a computation engine. As Javed Panjwani, the Business Development Executive at Wolfram Alpha, explains, a traditional search engine creates a Web of documents and essentially generalizes what a user is looking for. A computation engine, on the other hand, personalizes the search results.

While he believes traditional search serves an incredible purpose, Panjwani believes it has some limitations. Because there is a tremendous amount of data that cannot be indexed, search is really only able to provide access to the tip of iceberg.

He told WebProNews, “…as the time goes by and as different technologies evolve, computation – what we are doing – and [the] semantic Web, which are things people are trying to do, will continue to create more and more value and create [a] more and more relevant and valuable experience for the user.”

Some traditional search engines are apparently realizing the value of computation since Microsoft’s Bing recently announced its partnership with Wolfram Alpha. Bing is now integrating the computation engine directly into its results regarding diet and nutrition information.

In the above interview, Panjwani indicated that Wolfram Alpha was in similar partnership conversations with others as well.

How do you value computation? Do you find it helpful, or do you prefer traditional search?

Posted in: Javed Panjwani, Search Engines, SES Chicago 2009
Tagged: , , , , , , , , , .
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16 Responses to Going Beyond Traditional Search

  1. Pingback: Wolfram Alpha Open to Other Bing-Like Conversations - News: Everything-e

  2. Marc says:

    I am still waiting for anyone associated with WA to respond to inquiries regarding when applications for apiid’s would be addressed. Moreover, statements by highly placed WA personnel that they would be available to discuss WA have proved totally hollow…. so one has to ask if part of WA’s business plan is to irritate those excited to use same?

  3. I like Wolfram, but I can see a monetisation problem. University of Ulster have a Semantic search engine project called SophiaSearch which is transforming the news archive, and document archive retrieval processes of a few big companies. We at Gasta.com prefer to wait and see.

  4. Mirek says:

    I have great respect to creators of Mathematica. As a user of Mathematica I must say that it is a fantastic product which is beyond of any software development found in the computer programming industry.
    But… Wolfram Alpha… it is rather a kindergarden. They need more time to create an advanced search engine that it would satisfy general public. Good Luck!

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  6. Mirek says:

    At first glance I aspect that Wolfram Alpha to be a search engine therefore as a search engine for the public it is at a “kindergarden” stage of development.

    However, after few additional tests that included searching specific information in mathematics, I have realized what truly authors mean saying it is a “computational engine”. Now I modify my opinion. Wolfram Alpha is super :)

    However, at this moment I do not think that Wolfram Alpha is for an average Internet user. Wofram Alpha cannot compete with Google yet as search engine. But in the future… :)

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  11. Zero value repetitive commentary – Ironic given his use of terms like “tremendous value” in his drivel. Why did they hire such a moron?

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  13. Sameer says:

    long term project initaited and will be worth in future

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  15. RyanReynolds says:

    I love this article!! I have been reading this blog for quite sometime now, and this is my first comment. I would like to tell you that I enjoy reading this blog, and that I love thought provoking articles like this!

  16. Sherri Ike says:

    GRacias por la informacion, ha sido de gran ayuda, yo me encuentro preocupado por la perdida del cabello.

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