SEO And The Year Ahead (6:00)

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Whether or not you’re ready, next year is almost here, and this December-to-January transition point is always a convenient time to consider the direction things are taking. We won’t point you toward any feel-good movies or silly self-help books, though, as Amanda Watlington provided a more useful look at the SEO industry.

Watlington, the founder of Searching for Profit, has dealt in both SEO and marketing for a number of years, and observed that in 2009, “We have seen some of the choppiest economic waters . . . that any of us have endured.” Obviously, this caused a lot of negative effects.

2010′s not looking entirely rosy, either, and in an interview with Abby Johnson, Watlington talked about clients cutting back budgets while expecting better results. She stated that clients can get hung up on old SEO issues that may not matter anymore, too.

Another problem then relates to changes at the search engine level, with Google’s announcement about speed really standing out. Watlington argued that cutting sites’ load times is more of an engineering task, and one that can consume a goodly amount of money at that.

Still, the news isn’t all bad. As she works with retailers, Watlington said, “I’m seeing an actual uptick in purchases.” She also issued a piece of advice that can take companies pretty far: “love your customers.”

Posted in: Amanda Watlington, SEO, SES Chicago 2009
Tagged: , , , , , .
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32 Responses to SEO And The Year Ahead

  1. Pingback: Search Engine Marketing Now » SEO And The Year Ahead

  2. Annabelle says:

    Very interesting. Nice and informative description.

  3. Hi,
    Thank you for your attention with us.

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  10. Karl says:

    Thank you. Great post.

  11. Search engine optimization in 2010 is all about Google Caffeine Update, its about relevancy, speed, accuracy and all along good user experience. It involves great work on website mechanism and engineering to speed it up!

    That’s new to 2010!

  12. Interesting info, the users experience remains a high priority in SEO for 2010. We’ve seen an increase in the number of clients that want us to develop mobile websites, some clients have finally realised that they need social media so it’s a busy year already!

    Thanks for the info.

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  19. The Google “thing” about website download speeds isn’t a problem as it only affects websites that are old (or just slow). Fast loading websites are all important “for customers”, if you’ve got a slow website you’re not serving your customers as well as you could so get a new one!

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  21. Norbert says:

    Very interesting. Thanks for the info!

  22. Great quality video.
    You guys came a long way!
    Good Job.
    peace!

  23. oyunyolu says:

    Very interesting great point

  24. Thanks for the great information. I also am having a lot of fun teaching and learning SEO. One of the things I always tell potential clients upfront is my performance will depend largely upon their competition.

    You are so right about the recent changes affecting SEO. Real time and local search are plundering organic listings on some search terms.

    Thanks Web Pro News!

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  28. club safari says:

    Thank’s very good

  29. Webspace says:

    Very interesting. Thanks for the info!

  30. Y8 says:

    I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.

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