FlickTruck: Video Advertising on Wheels (2:04)

Posted on by Abby Johnson |

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Have you witnessed one of those trucks with rolling advertisements? If you think that’s cool, you will be really impressed with FlickTruck. The makers of FlickTruck took the rolling advertisement idea a little further and converted it into full video.

The video displays are WUXGA, which is a higher resolution than 1080p. As a result of the high resolution, FlickTruck says it draws viewers close instead of pushing them back as LEDs do. In addition, FlickTruck uses 3 projectors to output enough light for video to be seen in broad daylight.

FlickTruck is hoping that companies will purchase these trucks for advertising purposes. If you would like to find out more about FlickTruck, visit www.flicktruck.com or www.flickstudio.com.

Posted in: Advertising and Marketing, CES 2010, Media, Technology
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