Lady Gaga Shares Her Creativity with Polaroid (2:41)

Posted on by Abby Johnson |

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Lady Gaga is currently one the hottest musical acts, but she now has something else to add to her resume. At CES 2010, Polaroid announced its partnership with the star, which names her as the company’s new Creative Director.

Polaroid said Lady Gaga has 5 major qualities that make her a natural addition to the company:

1. Fan of Polaroid
2. Inspirational
3. Creative
4. Connected to fans
5. Empowering

Lady Gaga expressed her enthusiasm about her new role and said, “…what I’m excited about doing is working with Polaroid and taking the iconic image of the Polaroid instant film photo and bringing it into the digital age of cameras.”

WebProNews spoke with Jon Pollock, Polaroid’s Chief Marketing Officer, who gave us more details of her duties. He said, “She’ll be in charge of directing us creatively and she’ll also be in charge of working with us on a co-branded line, a Polaroid-branded sub-brand with a Lady Gaga twist to it.”

New products from the partnership between Polaroid and Lady Gaga should be available by the end of this year.

Posted in: CES 2010, News and Events, Products
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