Loading ...Although storyteller marketing is a form of traditional marketing, it is also a critical part of Internet marketing. WebProNews spoke with Dana Todd of Newsforce about the why it is especially important for search marketers to utilize this effective method.
According to Todd, storyteller marketing has been somewhat abandoned due to the short-sided nature of performance marketing. Most search marketers think in terms of click-to-click or campaign-to-campaign, but storyteller marketing takes a bigger commitment.
Todd recommends that marketers look at communication goals and understand what they want people to believe about their business. Once that is determined, marketers can then develop a storyline with those goals integrated into their brand.
Next, Todd says marketers need to commit to that storyline for a minimum of three years. While this doesn’t mean using the same ad over and over, it does mean building and developing the storyline in a variety of ways.
Storyteller marketing is a powerful way to connect with people, so why not utilize it?
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Quality stuff just as expected from WebProNews
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Very compelling. I have said this exact thing since the early ninties. Good thing there’s validification now. Story telling has worked as a marketing technique since the first caveman said ‘That’s what she said.’ Now it’s BACK! Retro-Futurists rejoice! Your sales increase is on the way. Thank you, Dana Todd & Web Pro News.
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Great interview! Great topic as well
Storytelling is perfect for branding. Stories entertain. They evoke sentiment and they also illuminate by sticking, both in your brain and in your heart.
I recommend building your story in a blog as well, your story changes everyday and thats a good way to keep your potential customers alive and interested in your products and services.
Jason Braud
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I’ve heard before about storytelling being used in marketing, but didn’t had the chance to really look into it. Where can I learn more about it?
Your video loading is slow for a Website dealing in SEO and optimization. Why not use YouTube instead? Anyway, thanks for the interview. ^_^
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According to Todd, storyteller marketing has been somewhat abandoned due to the short-sided nature of performance marketing. Most search marketers think in terms of click-to-click or campaign-to-campaign, but storyteller marketing takes a bigger commitment.
Pingback: Storytelling deserves a place on the business side of higher education | edtechmarketingedge
This is one of those fight scenes epic enough to give me goosebumps
What a great interview. I hope Mr. Landis continues to make great natural history films.