Loading ...Many small and medium-sized businesses tend to struggle since they typically have a lack of resources. Most of them are understaffed but still have to make time for social media, search engine rankings, leads, following up on leads, and more.
While at the Online Marketing Summit in San Diego, Mike McDonald of WebProNews spoke with Genoo’s CEO Kim Albee about these very issues. Genoo provides tools that allow businesses to manage multiple aspects in one place. As a result, the business has more time to dedicate to leads, follow-ups, and conversions.
These areas are very important to small businesses because, as Albee points out, “…if you don’t follow up, then whatever you spent to get those leads lose their value every month that you don’t follow up.”
In addition, the company puts enterprise level information into SMB terms. Often times at industry events, the perspective is from a large brand. Genoo takes that information and makes it applicable to SMBs.
Marketing for tiny work groups is difficult, but essential. It does not matter what the product or service, marketing with follow-up must occur. Unfortunately, those of us in the smallest of businesses must think creatively and use what tools are available to make things work.
I loved your Making Time for Marketing spot, however you didn’t focus on making time for marketing. I think in today’s world simple tools like online white paper or press release publishing have helped save thousands of dollars in time and travel for SMB’s. Our Global Digital News Syndication Service has exploded for our clients in a big way. See http://www.GlobalDigitalNews.com Our site makes it easy for digital news syndication with links, video, photos and more..
Scott Prentice
CEO
Black Hills Today
hi i devolp my business
In addition, the company puts enterprise level information into SMB terms. Often times at industry events, the perspective is from a large brand. Genoo takes that information and makes it applicable to SMBs.