Loading ...Many of you probably remember when Polaroid ended its line of Instant Film cameras back in 2008. Fortunately, the company has decided to bring back its legendary Polaroid OneStep camera but with a modern twist.
Jon Pollock, Polaroid’s Chief Marketing Officer, spoke with WebProNews at CES 2010 and explained how so many people expressed remorse for the Instant Film products. Specifically, artists and photographers reached out to Polaroid and asked them to bring it back.
In November, the company made its official announcement that it was bringing back its classic film. Polaroid will be offering a redesigned, modernized version of its OneStep camera that Pollock proudly showed off at CES. He said this camera “really represents Polaroid.”
The PIC 1000 will be available just in time for the holidays this year. Incidentally, Polaroid’s new Creative Director, Lady Gaga, pointed out in this WPN report that she was excited to help Polaroid take its Instant Film into the digital age.
For the latest information on Polaroid’s products, visit their site.
Will the new One Step store image files on a media card (as well as print out the image)?
I still have my Polaroid camera and absolutely love it. Hope film is still available for it and will watch for the new one! Thanks Polaroid for sticking around.
So what is the “modern twist” then?
This is nothing more than beating a dead horse. Let it go…it has no chance of success aginst the smaller, compact and versatile electronic cameras on the market.
How about adding a media card for digital images too?
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Nostalgic.
This was a great camera. I can see how some professional photographers would still like it to set up up shots. It also has a kind of fun factor to it. But, if it does not have reasonably priced film and some kind of digital media card, I don’t think it will last long this time around.
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