New to the Online Marketing Summit this year is a special day dedicated strictly to search that is called the Search Engine Strategies Forum. As Incisive Media‘s Matt McGowan explains, the two shows came together to provide a more comprehensive view of search.

Incisive’s ClickZ brand first became involved with OMS over a year ago. The two even launched the ClickZ/OMS Whistle Stop Tour, which consisted of marketing and SEO seminars throughout 22 cities in the U.S. over the course of 2 months. McGowan said the tour would take place this summer as well.

At OMS San Diego specifically, the SES Forum will provide information regarding SEO, paid search, social media, and more. McGowan said the day would cover search from an introductory level to an intermediate level.

Keep watching WebProNews for more exclusive coverage of OMS in San Diego.