Loading ...Most marketers utilize search engine optimization in order to make it easier for customers to find them and, ultimately, buy their products. As search, social media, and public relations become more intertwined, marketers need to understand that journalists are essentially customers as well.
Lee Odden, the CEO of TopRank Online Marketing, spoke with WebProNews at OMS and explained this idea. It is no secret that all companies want media coverage since it produces credibility, sales, search visibility, and more. So, what can marketers do to get noticed by journalists?
Based on survey conducted by TopRank, 91 percent of reporters, journalists, and editors used Google to help them find contacts in 2008. Of those surveyed, only 27 percent used social media. However, George Washington University and Cision released a report this year showing that 86 percent of the media use blogs and 64 percent use social media.
What does this tell marketers? According to Odden, marketers need to optimize their content in regards to what journalists are looking for. In other words, he suggests including terms such as “expert” and other credentials, specifications, and trends that journalists would use.
Incidentally, the survey found that TV and online journalists were more apt to use social media to find information.
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This is similar to knowing what “Moms” are searching for on Google. “moms” has become experts in the search arena!
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look i personally believe what matters is whats ur product and how u targeting ur future clients ,
Say if iam a student leader in a university only social media can do wonders for me and reverse if its a web hosting then google can be the best option .
i need help to get my site out to many leads,,,can you help me .,,,norm
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I am interest your page rank very best. thank
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It is great that page rank might disappear finally from google tool bar. Seo consultants were relying on it way too much. It no longer has the same value as it used to be 4-5 years ago.
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marketers need to understand that journalists are essentially customers as well.