Loading ...Email marketing is one of the oldest forms of marketing but is still very effective. Social media marketing is a relatively new form of marketing but is also very effective. What happens if the two are combined? According to Kara Trivunovic of StrongMail, email and social media provide many great advantages when they are put together.
When people integrate social into their email marketing programs, they have the opportunity to not only expand the reach of their existing offers, but also to encourage existing customers to evangelize on their behalf. As a result, companies could grow their database through acquisition, which is not usually common in email marketing.
As Trivunovic points out, there are three primary ways that people use to implement social into their email marketing efforts. They are:
1. Sharing with your network
2. Leveraging as a medium to incentivize current customer base
3. Business model: acquiring customers through referrals
Trivunovic told WebProNews that approximately 86 percent of email subscribers share their email via email when they are asked to evangelize on the behalf of a company. Other social sharing methods include Facebook, Twitter, and blogging.
Incidentally, of that 86 percent that share via email, 19 percent of the receivers convert. That said, it seems safe to say that social media and email marketing work pretty well together.
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I’ve always been big into both email and social media marketing, but I didnt realize how powerful they can be when combined. This is great stuff!
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Thank you for vidoe
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Good points for email marketing
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I’ve read a lot about on email and social media marketing. It is good to hear how powerful they can be when we’ll combine them. Great work!
Thanks for the video
–Freeman
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When people integrate social into their email marketing programs, they have the opportunity to not only expand the reach of their existing offers, but also to encourage existing customers to evangelize on their behalf. As a result, companies could grow their database through acquisition, which is not usually common in email marketing.
great topic. impressed.
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social media can help build list, but it it’s not only one method to do it
There is much place for email marketing in every campaign – any sort of.
Thank you, I have recently been searching for info about this subject for ages and yours is the best I have discovered so far. But, what about the bottom line? Are you sure about the source?
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Email sucks, now FB is the king…
I was privy to this kind of formerly, even so there were several useful parts in which completed the style in my experience, thank you!
You have to watch it.