Loading ...Although it’s one of the oldest practices in the Internet space, domaining and direct navigation is not obsolete. The practice is somewhat forgotten due to all the hype around search and social, but according to Michael Kahn of Performics, it is still very effective.
Domaining and direct navigation strategy is when marketers buy domain names that can draw traffic to their main site. In addition, it involves consumer use of those domains. When a consumer types a common domain into a browser box, marketers have the ability to drive consumer engagement with their brand by building up content on the other domains.
Kahn also spoke with WebProNews about advertising opportunities in social. He said many people are under the pretense that they cannot sell in the social space. However, Performics has found that ads perform very well in social and can even get the same ROI as search ads do.
Social advertising can be a valuable addition to ad campaigns since people are talking about brands all across social networks. Social is also beneficial to advertisers since it brings in word-of-mouth feedback.
It’s refreshing to see someone heavily involved in social media marketing understanding the importance of domain names as well as a lot of people aren’t paying attention to that huge well of opportunity to boost their marketing efforts. Generic domain names especially command a huge amount of traffic, both directly in type-in traffic and indirectly in the huge SEO benefit an exact term matching generic domain grants for the search term. Good stuff.
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Simplifying the name in the domain will help people remember your brand is a positive thing.
Though these tips are not new,they a good refresher/reminder for which you deserve a thank you.
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Though these tips are not new,they a good refresher/reminder for which you deserve a thank you.