It is no secret that Microsoft is definitely serious about its role in search. Bing is continually launching new products and features and WebProNews recently caught up with the engine’s Stefan Weitz to find out about the new developments.

Weitz, first of all, points out that the new features are simply an “evolution of our strategy.” Bing’s strategy is about connecting users with knowledge based on their intent. The engine is really trying to break down the queries just as humans do.

One of the ways Bing is trying to do this is with the left hand column on the search results page, which provides numerous categories related to the query. The engine has begun to refine the query across the top as well by including a number of tasks. For example, if the query is “Ford Focus,” the tasks might be Specs, Safety, Reliability, and Reviews.

On the mobile front, Weitz discusses the Windows Phone 7 Series and how the searcher’s intent is easier to determine on mobile devices. He also talks about the newly announced Foursquare application that really showcases the power of Bing’s Maps platform. The app essentially allows users to check-in with physical locations, zoom into the area and see specific tips that friends have left, and also see who else has checked-in and where.

Weitz advises marketers to take these new developments and understand that there are many more opportunities in search today that go beyond being the #1 algorithm link in search results. He said Bing is providing many ways that help users think beyond the current model and said it will continue to do so.