Loading ...While we were in New York for SES, WebProNews had the privilege of visiting the NYC offices of comScore. We sat down with comScore Search Evangelist Eli Goodman and picked his brain on a variety of topics including mobile, retail, Chatroulette, and more.
First of all, there is no question that mobile is currently one of the hottest topics, since it provides users with accessibility anytime and anywhere. On the search side of mobile, Goodman explains that most searches are done at a local level; however, he expects search behavior to extend beyond that trend in the future.
He also points out that, in many cases, mobile is the only way other countries are able to access to the Web. As a result, these countries have produced many innovations. Moving forward, he believes these countries will have a strong influence on the U.S. in the area of mobile.
On the topic of retail, Goodman indicates that it is picking up after the downturn in 2008. Although small-to-medium sized businesses had an especially hard time during the recession, they are rebounding as well.
In order for the SMBs to compete successfully against large retailers, Goodman advises them to establish loyalty, quality service, and personal understanding. He says they can do this by being active in social media.
Lastly, if you haven’t heard about Chatroulette yet, you probably will see it soon, since it is a growing trend. Essentially, it is an online video streaming service that allows users to connect randomly with other users from all over the world. comScore became interested in the service when it grew from 109,000 users in January to 960,000 users in February.
Interestingly enough, males are the largest users of this trend, primarily the 18-24 year-old males. comScore data also indicates that Chatroulette is driven by college students and the unemployed. As for the future of this latest phenomenon, Goodman says, “[the] jury’s still out.”
Keep watching WebProNews for our next segment with comScore’s Eli Goodman in which he talks about the future of search and how personalization and social media will influence it.
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I have been on Chatroulette and can say I see a value, connecting to a stranger from across the world, interesting conversations but lots of show and tell porn people seem to enjoy being voyaristic as well. comScore certainly compiles a lot of info and I find most of their information informative and helpful in defining the direction of the internet.
David
Was playing on a new chat site called Chat Spasm.
Pour moi chatroulette.com doit être restreint pour les plus jeune. parce que si ce n’est pas au gout du jour je trouverai ça impensable d’autoriser des mineurs d’avoir libre accès
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