Loading ...Since everyone always wants to know what’s going on with Google, WebProNews recently sat down with Matt Cutts. He shares with us the latest news regarding the Caffeine Update, Google Buzz, PuSH, Spam, and more. Incidentally, the underlying theme that we picked up on for the search and advertising giant, in spite of all these developments, is still quality.
On the subject of Caffeine, Cutts says it is a very slow process because the search engine wants to make sure it has “high quality results.” Caffeine is live at one data center and will be rolled out at other data centers in the coming weeks and months. The software engineer speculates that the next data center will hit Europe.
After the news of Caffeine surfaced, many people within the industry believed site speed would play a large role in it for SEOs. However, Cutts points out that while site speed is an important signal for search engines, the Caffeine Update is completely independent of that fact. He specifically says, “We’re always going to care first and foremost about quality.”
He goes on to say, “If a site is twice as fast, it’s not going to rank twice as high.” Only in cases when there is primarily the same content on two pages will the one that is faster receive the higher ranking. Also, in regards to PageRank, Cutts told us that there are over 200 signals that Google uses and PR is not the only one that matters. He advises SEOs to pay attention to the other factors as well.
Google has also recently introduced the idea of pushing content to users as opposed to people having to pull to find it. This concept has been called Pubsubhubub, also known as PuSH. The basic gist is that it sends a ping to the “hub” once new content on a website is published. That “hub” will then notify all the subscribers to that site in real-time. Although developed by Google, PuSH is an open source platform.
When asked about Google Buzz, Cutts says he likes it very much but will not abandon Twitter as a result.
Lastly, the head of Google’s Webspam team told us that spam is always present. Although there are many new ways to spam, which ultimately makes his team work harder, Cutts considers it a win if it means the quality is better for users.
Well what is the datacenter? Can we have the IP?
What about extremely slow sites? 10 second load times and such. Are you saying that will not affect the sites ability to rank? If you can’t get to that “quality content” then i would assume that will hurt the rankings for a site.
Thoughts?
209.85.225.* USCA
209.85.225.18
209.85.225.19
209.85.225.44
209.85.225.81
209.85.225.84
209.85.225.99
209.85.225.100
209.85.225.101
209.85.225.102
209.85.225.103
209.85.225.104
209.85.225.105
209.85.225.106
209.85.225.115
209.85.225.132
209.85.225.147
209.85.225.161
209.85.225.162
209.85.225.184
Like the quick results I am now seeing when I add fresh content to my blogs. Guess the search engines keep getting better.
Pingback: SearchCap: The Day In Search, April 1, 2010
Thanks for providing the data centers, where did you receive this information?
According to the video the next Google caffeine roll out will be in Europe…should be interesting to see how/when this update finally happens and how it all plays out.
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking? - News: Everything-e
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking? | Money Maker Academy
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking? | Rodney Payne
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking? | iMediaWave
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking? @ WebNG Blog
Pingback: One Hour Loan - Are there any legit cash advance loans? I'm stuck in an emergency situation and I could really use $1000 and - Fast Payday Loans
Pingback: Real Time Indexing with Google « Learn to Sell More Books
I think the caffeine roll out is complete.
Sound isn’t working on video – is there another source I can watch and listen to this vid?
The audio is working fine for all of us here. Is anyone else having issues with the audio?
Pingback: SiteProNews: Webmaster News & Resources » Blog Archive » Is Load-Speed the Ultimate Google Ranking Factor?
Pingback: Is Load-Speed the Ultimate Google Ranking Factor?
Pingback: Is Load-Speed the Ultimate Google Ranking Factor? | Master SEO
Pingback: Is Load-Speed The Ultimate Google Ranking Factor? | SEO tips
Pingback: Algorithms Gone Wild: What Matters Now In Search Engine Optimization | The Single Entry Point Blog
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking? | WebProNews
Pingback: Video: New Google Features Create SEO Opportunities
Hi. I definatly need help getting started online. Can someone reply to this and send me a email.I Will pay for private techning!
Pingback: If Google Indexing Goes Real-Time, What Will it Mean for Ranking?
Pingback: Submit Various Content Types to Google in One Sitemap File @ WebNG Blog
This is amazing information that every SEO should be paying attention to. PUSH sounds very interesting and I await to see how it is used in the future.
Catching up on past videos and found lots of great in depth detail on updates to Google and more from Matt and Mike Thanks! CA
Spam has a short life span,with 75 percent of all new search coming from mobile phones,more and
more companies are going more organic,and becoming mobile ready,In the mobile world,spam is
a foreign word.The Next movement to fall because of the Mobile market,Is Ranking,Ranking is Dying,
The future ranking tool will not be a artificial inflated site,the New Link Is Like ability and your
ip address,Location based advertising will be the new market coming from some of the great new start
up like four square..
Pingback: Google Drops Ranking – NY Times Uncovers Blackhat SEO Scheme | Hire Full Time SEO Assistants
One minor issue is the distance it can cover – but, when you think it is only used on the farm, it has not been pushed too far over distance.
sults.” Caffeine is live at one data center and will be rolled out at other data centers in the coming weeks and months. The software engineer speculates that the next data center will hit Europe.
After the news of Caffeine surfaced, many people within the
Now this post helps a lot for SEO companies.It saves time. Great post.
his is the best thought out strategy for obtaining testimonials that I have ever read.