Loading ...With all the trends and information on the Web, and with more popping up daily, how does Google stay on top of it all? According to Peter Norvig, Google’s Director of Research, the search giant focuses on satisfying the customer. Even if customers want outdated information, Google strives to meet their needs.
Norvig also discusses the search engine’s famous PageRank and how it is often misinterpreted. As he explains to WebProNews, PageRank is a technical formula that is a way to evaluate links between pages. However, he quickly points out, “That’s just one component of how we rank the pages…”
In addition, Google wants to understand what the pages, images, and video across the Web are talking about. It wants to connect people, places, and companies not only in a hyperlink way, but also in a way that connects these items with objects in the real world.
Mike McDonald of WPN also asks Norvig about Google’s stance on consolidating formats. Since users can distribute content through Email, Twitter, Blogs, Google Buzz, and many other outlets, will these distribution channels ever consolidate?
Norvig says the Web is structured in a way that gives users multiple options. He goes on to say that we are starting to see “bridges” such as a retweet, which allows users to take media off of one page and publish it on another media outlet. From this model, he believes the best aspects will evolve and form into new formats.
What are your thoughts on these trends and how they affect users?
Good content in this interview though I still think google is static in it’s site section.
I do not particularly thing there was any earth shattering news that came out of this interview, but it’s always a plus when we can keep up with the “current Google thought process.”
While Peter did mention that the criteria for Page Rank is changing and links are important, but so are “other things;” it would be nice to know what “other things” actually are.
Rick Samara
The internet, and the way we use it, is always evolving which is what make this technology an area for innovation and ingenuity. Bridges are always being built from one application to another, and for those of us who use these bridges as early adopters are best placed to advise on what works and what doesn’t. It is good that Google do listen to developers and and adapt to trends that are here to stay through user experience.
It is frustrating amalgamating the different social media outlets with business websites, but that is nothing new to early adopters of new technology. Eventually the parts of the jigsaw fall into place and we wonder what all the fuss was about. Thankfully Google have a good grasp via their research facilities to always test the boundaries.
Always intersting interviews, but also vage information. The bottom line is, it’s hard, it takes years for a rookie to get anywhere. Time, studying, trial and error and so many other factors make or breake your succes on the web. Myself included, the success hasn’t yet come to me.
The main criteria for reaping the greatest success with an ecommerce website is of course funds. Afford and pay for the best keywords,pay the highest click cost,and one can hardly fail when hand in hand financially with the major search engines. It does make a farce of all the theories regarding PR and SEO and all the other stuff,though still bearing in mind that those pages do have to have to be intelligent and offer something.
What’s wrong with this picture?
Google’s Director of Research talking with Bing displayed on the main screen behind him
Appologies for the “not so educated” comment…
I think that SEO will shift towards more user nominated content, so SMO will play a big role…
Google is now penalising site that have taken paid on follow through links.