Self-Promotion Done Right (3:20)

Posted on by Abby Johnson | 1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
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How do you feel about self-promotion? It’s a challenging area, but it is often necessary in business. Good self-promotion can be very powerful, but bad self-promotion can be extremely damaging.

According to Patrick O’Keefe, the Founder of the iFroggy Network, “self-promotion done wrong is spam.” This type of self-promotion occurs when users do the opposite of what the community wants them to do. Unfortunately, this spam takes place all across the Web on forums, blogs, Facebook, Twitter, and more.

Since respectable businesses obviously do not want to spam, how can they practice effective self-promotion? O’Keefe gives two helpful tips for doing it right. First of all, he suggests looking for people who are already doing it right and following their example.

Secondly, he recommends abiding by the guidelines of the community. These guidelines or terms of service will let users know what is allowed and what isn’t allowed. If users follow these rules, they will gain respect from the community.

Self-promotion is, however, challenging since users do not want to come across as arrogant or cocky. To avoid this, O’Keefe advises users to tell their experience and then let the community determine its own perception. Users can say that they wrote a book without saying that they wrote the greatest book of all time.

He says, “It’s never for me to say whether or not I’m good; it’s always for someone else to say whether or not I’m good.”

In the end, shameless self-promotion is possible, if it is done right.

Posted in: Advertising and Marketing, Blogging, Patrick O’Keefe, Social Media, SPAM, SXSW Interactive 2010
Tagged: , , , , , , , , , .
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13 Responses to Self-Promotion Done Right

  1. Theres a fine line between spamming & spreading the word via digital, using the guidelines and following who is in the spotlight is a good indicator that they are popular and promoting correctly. This can be done thru any industry such as epoxy paint or seattle loan modification services.

  2. Pingback: Internet Marketing-Self Promotion « Internet Promotion Australia Blog internetpromotion-australia.com.au

  3. andrew says:

    nothing wrong with it I think because if you done, someone else will and as long as its done without an ego, it’s cool by me.

  4. Pingback: Are You Doing It Right? | Sixth Sense Marketing

  5. tatil says:

    Since respectable businesses obviously do not want to spam, how can they practice effective self-promotion? O’Keefe gives two helpful tips for doing it right. First of all, he suggests looking for people who are already doing it right and following their example.

  6. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your blog when you could be giving us something enlightening to read?

  7. Pingback: Are You Doing It Right?

  8. Rajeev Mehta says:

    it’s a good tip for video promotion for more video promotion

  9. I wished to thank you for this great read!! I definitely enjoying each little bit of it I’ve you bookmarked to check out new stuff you put up

  10. salla says:

    salla yarim tez salla otomatikleri getir bana

  11. orjin kremi says:

    Orjin krem sayesinde artık tüm agrilar son buluyor.

  12. Incredible! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much the same layout and design. Wonderful choice of colors! Kudos!

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