Loading ...It’s interesting how much weight we put on search results. Search is not only the primary method that we use to access information online, but it is also quickly becoming the primary method we use to access all information. Vanessa Fox of Nine By Blue spoke with WebProNews about this topic recently and had some very compelling points to make about it.
Most consumers search for information related to legislation, government, health, and other important areas. The problem is that searchers see the top 10 results and think that they are accurate because they’re at the top. Unfortunately, that is not always true. To make matters worse, many governments do not always make their information available, and those that do, don’t always know how to do it well.
Another element that intensifies the concern is that search is not going anywhere and will only become a larger part of our lives over time. So, what does this mean for the future of the way we consume information? It’s an intriguing question that does not have an answer yet.
Fox believes it is important that we consider these types of issues to help find solutions for them. What are your thoughts on this matter?
In addition, she shares her excitement for recent advancements with HTML5 and how they will make the Web better. Fox also discusses her blog post explaining how not to move a url as well as her new book, Marketing in the Age of Google.
There was a case in the UK where people looking for information on government housing were clicking on the first listing that came up in Google. It of course was not a government page and was actually requesting that people call a premium rate number for information. Because it was on the first page of Google they assumed it was an official page. But it was an opportunist giving inaccurate information. People have to search conciously.
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Vanessa is right, biggest challenge for Google is going to be ensuring that its top search results staying not only relevant, but also displaying pages which for most part are accurate and aren’t just spreading misinformation.
I was surfing at morning, unsure of what I was looking for, but knew that I needed help with my finances, and your site just popped up. (Divine intervention, or what!)
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Fox believes it is important that we consider these types of issues to help find solutions for them. What are your thoughts on this matter?