Now that Google is including tweets in its main search results, many businesses are wondering how they can leverage it to their benefit. At SMX Advanced, WebProNews spoke with Stew Langille, the Vice President of Marketing at Mint.com, about what Mint is doing in this area.

As he explains, Mint merges SEO and social media efforts together to get the best results. The company recently launched an answers program that merges the two together and, ultimately, helps it rank well in search results and provide viral capabilities.

Mint takes topics such as “saving money” and develops content around it. They distribute the content on their blog and share it through social media. In the end, these topics appear in Google’s real-time search results.

Langille says that Mint does not monitor exact keywords or tweets. Instead, they take a more holistic approach and develop a blanket of content around a particular topic. If they do not appear in the real-time results, Langille says they ask themselves the following questions:

-    Do we need to be more specific in the topics we cover?
-    Do we need to develop better relationships with influencers within Twitter?
-    Do we need to build other Twitter accounts?

By combining SEO and social media efforts, businesses can actually be more successful in both areas. Are you merging SEO and social together?