New Google Features Create SEO Opportunities (6:45)

Posted on by Abby Johnson |

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Google’s Matt Cutts always offers helpful advice, and our conversation with him at Google I/O was no exception. Cutts catches us up on a variety of search items including Google Squared, PageRank, and the recent redesign to Google’s search results page.

Google Squared is a new tool that puts search results into a spreadsheet-like list. It essentially organizes the results into facts, so users don’t have to click on multiples sites to find what they need. Cutts refers to it as a “sideways query” and points out that it could provide new information for users that they would not have previously found using traditional search.

When we spoke with Cutts earlier this year, he mentioned the growing obsession that SEOs and webmasters have with PageRank. We asked him about it in the above video, and while he did say it was important, he was quick to point out that it was only one of the more than 200 signals Google takes into consideration. He says content, title, url, and proximity are a few of the factors that have additional influence.

Users have also probably noticed the new redesign to the search results page. Cutts says the left-handed navigation was present for a while before the company decided to surface it for all search results.

Interestingly enough, the options are different based on each query. A search for Tom Cruise, for example, would probably return image results in the navigation. On the other hand, a search for President Obama would return real-time results and updates. Cutts says it creates more opportunities for webmasters and SEOs.

Lastly, Cutts did say that Caffeine was coming along nicely and indicated that there would be some announcements regarding it coming soon. Keep watching WebProNews for all the latest details on it.

Posted in: Google I/O 2010, Google Interviews, Matt Cutts, Page Rank, Search Engines, SEO, Website Tips & Tools
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