Loading ...Google’s Matt Cutts always offers helpful advice, and our conversation with him at Google I/O was no exception. Cutts catches us up on a variety of search items including Google Squared, PageRank, and the recent redesign to Google’s search results page.
Google Squared is a new tool that puts search results into a spreadsheet-like list. It essentially organizes the results into facts, so users don’t have to click on multiples sites to find what they need. Cutts refers to it as a “sideways query” and points out that it could provide new information for users that they would not have previously found using traditional search.
When we spoke with Cutts earlier this year, he mentioned the growing obsession that SEOs and webmasters have with PageRank. We asked him about it in the above video, and while he did say it was important, he was quick to point out that it was only one of the more than 200 signals Google takes into consideration. He says content, title, url, and proximity are a few of the factors that have additional influence.
Users have also probably noticed the new redesign to the search results page. Cutts says the left-handed navigation was present for a while before the company decided to surface it for all search results.
Interestingly enough, the options are different based on each query. A search for Tom Cruise, for example, would probably return image results in the navigation. On the other hand, a search for President Obama would return real-time results and updates. Cutts says it creates more opportunities for webmasters and SEOs.
Lastly, Cutts did say that Caffeine was coming along nicely and indicated that there would be some announcements regarding it coming soon. Keep watching WebProNews for all the latest details on it.
can’t wait for google caffeine
I like the Android product placement in the interview…wonder who did that?
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Pingback: Search Engine Optimization (SEO) News » Blog Archive » Twitter Tweets about seo as of June 7, 2010
I should say I love a new redesign to the search results page.
It looks lovely.
p.s. am curious about the upcoming caffeine thing))))
Same here!
Curious about the upcoming caffeine thing
Great to watch the video….Thanks
Pingback: Search Engine Optimization (SEO) News » Blog Archive » Twitter Tweets about seo as of June 8, 2010
I love the new redesign with the left side navigation bar because I find myself using it both as a web searcher and as a search engine marketer. In fact, I anticipate the the options created by the redesign to create more work for me because now I have something concrete to show my clients went encouraging them to open up Twitter and/or Facebook accounts or end up losing potential business.
The only change I would make would be to have all the options displayed when the page containing the results of your search inquiry appear rather than having them display only after clicking on “More” or “More search tools”
Now SEO’s and Webmasters must need to concentrate on other areas except just web search. Promote your websiteof search as already said by Cutts like Images(Flickr, Photobucket), Forums(Poplar in your Niche), Books(Amazon), Shopping(ebay, Shopzilla), Blogging(Free or selfhosted) and social media engagment to gain popularity in your group.
Promoting one’s website via a variety of methods is something that all webmasters should always do if they want to maximise their onine presence, whether for better ROI or otherwise.
If pagerank is no longer important, then why does Google continue to keep it on its toolbar?
With so many changes it can be confusing. It will take time for average consumers to start using the many features. Google caffeine should be great and nice they do everything possible to stay on top of the game.
We are looking forward to the new changes and developments at google. Thanks to WPN on keeping us on our toes.
What should really I do to have my web page for the top of google do I will need to hire an seo corporation or can I do it myself thanks for the help
It’s funny, my PR is not the greatest in the world, but I rank on the first page of Google consistently.
I always love listening to Matt.
I am amazed at how good SEO advice always points to the basics of generating good content and building links.
Hi there, just browsing for information for my Curious George website. Lots of information out there. Looking for something else, but very nice site. Have a nice day.
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