It seems that no one can get enough of the funny cat pictures online. As a result of the fans and community these pictures have created, the Cheezburger Network has been very successful. WebProNews spoke with network’s CEO Ben Huh, who explains how the community was its focus from day one.
Although technology plays a big role in a business, users often have difficulty knowing what to do with it. Because the Cheezburger Network didn’t have the resources to invest in technological advances, Huh says it concentrated on the community’s needs.
“For us, technology was a tool,” points out Huh.
He advises other businesses to adopt this same focus since it not only allows for growth, but it also provides businesses with the ability to do bigger and better things.
There are currently 52 sites in the Cheezburger Network and it is continuing to add properties. Huh calls the sites “playgrounds” that users can play on. Although the sustainability of these “playgrounds” is not certain, he says the network is the largest human destination on the Web and it will find ways to maintain that status.
Huh credits the success of his company to the acceptance of the Internet culture. He believes this culture is in the very early stages but says it is gaining momentum.
To learn more about the company and its hilarious content, check out the latest book, “I Has a Hotdog: What Your Dog Is Really Thinking.”