Yelp: Closing Gap between the PC and Business (4:36)

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As mobile grows, we also see the rise of local search. Dylan Swift of Yelp spoke with WebProNews about this phenomenon recently at SMX Advanced. He explains how companies such as Yelp are helping to close the gap between the PC and local business. These companies are doing this through the mobile device.

From Yelp’s mobile application for the iPhone, it can see that there is a phone call happening to a local business every 5 seconds of every day. Another statistic they are seeing is 27 percent of all the company’s searches are happening through their app. In addition, a little less than 1 million mobile searches for directions to a local business have occurred in the last 30 days.

In other words, Yelp is helping bring consumers and local businesses together. With the continued adoption of smartphones, Swift does not see mobile traffic dropping for a while. For example, the company saw 1.8 million unique visitors through its mobile app in the last month, which is up from less than 1 million 9 months ago.

Yelp also has an app for the iPad. Swift says it is similar to what users see on their website, since they have a more real estate to work with on the iPad. Although the majority of Yelp’s mobile traffic comes from the iPhone, Swift pointed out that the company is investing in Android as well.

Posted in: Advertising and Marketing, Applications, Dylan Swift, Local Search, Mobile, Mobile Search, SMX Advanced 2010
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4 Responses to Yelp: Closing Gap between the PC and Business

  1. Scott says:

    Do an interview with Yelp about the extortionist tactics they deploy with local businesses. Love to see that one.

  2. This is an interesting observation.
    Well, now I have a question. Do you know how many people use smartphones in general?
    I personally do not have it, and consequently don’t have any access to YEP application.
    So, first of all people have to buy smart phones and then decrease the gap!
    The world stays so much connected!

  3. tatil says:

    n other words, Yelp is helping bring consumers and local businesses together. With the continued adoption of smartphones, Swift does not see mobile traffic dropping for a while. For example, the company saw 1.8 million unique visitors through its mobile app in the last month, which is up from less than 1 million 9 months ago.

  4. Lance Heimer says:

    Unquestionably believe that which you said. Your favorite reason seemed to be on the web the simplest thing to be aware of. I say to you, I definitely get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks

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