Loading ...Mobile is definitely on everyone’s mind these days. In this interview with WebProNews, Cindy Krum of Rank-Mobile talks about some popular mobile trends that people should watch closely. Applications are one of the big drivers to mobile and, incidentally, not just iPhone apps. Google’s Android and other platforms are creating their own marketplace as well.
In regards to apps, she points out that many people use them for search, which essentially takes away from search engine traffic. For this reason, she advises local businesses to optimize for apps in addition to optimizing for mobile search.
Krum also discusses the idea of augmented reality, which is typically in the form of an app. If a user points their phone toward an object or location, it puts a digital layer over it that provides information. One example of this is Wikitude. It lets users know if there is a Wikipedia article on the object or location.
Geolocation is another hot mobile area with sites such as Foursquare and Gowalla on the rise. Krum believes these platforms can be very valuable for coupons, loyalty programs, and more.
To compile her mobile ideas together, Krum also recently wrote a book entitled Mobile Marketing: Finding Your Customer No Matter Where They Are. She says it provides a comprehensive view of how mobile marketing is more effective when all aspects are used together.
Linking offline marketing with mobile efforts is just one area of importance that she covers in the book. As she explains, when people are offline, they don’t have access to their computers. However, they do have access to the Web. As a result, marketers can incorporate elements such as QR codes to tie the two areas together, which will ultimately, reach consumers.
Are you keeping up with these mobile trends?
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Awesome Cindy! Thanks for the reinforcement and info on the things that are making the most sense today. I agree that we need to make a multi-faceted presence by including text, apps and mobile websites to satisfy all avenues of customer inquiry. Our group over here at TurboText.net is focused on education also.
The local and small businesses will need to be brought up to speed in simple and practical terms in order to have the confidence to jump int this amazing opportunity and the Local Mobile Advertising Blueprint is here to offer more than just a mobile and text messaging marketing resource. Our customers are “getting it” and to teach them about this now will help solidify top regional market position in the mobile space.
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The Americsn market is about five years behind the european market,and twenty
years behind the asian market,the trends you see here are three years old,
Great! Nice to see you again Cindy,I saw you at AFFCOM2010 in Denver. Kim is doing well with IMMBN.Thanks for your tips!
It’s getting really complicated – maybe someone will start making it more easily understandable? Mobile is cool, but I need to make money – otherwise it isn’t that interesting.
In regards to apps, she points out that many people use them for search, which essentially takes away from search engine traffic. For this reason, she advises local businesses to optimize for apps in addition to optimizing for mobile search.
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