As social media and mobile have exploded, real-time Web content has also experienced an explosion. Content ranging from current events to personal information that is put on the social Web is being aggregated in real-time. Although this content is growing in value, Erik Lumer of Cascaad tells WebProNews that technology is still behind in its ability to process all this information and eliminate the noise.

Up to this point, real-time has primarily been focused around search, but Lumer believes there is a lot more to it. As he explains, search doesn’t fit with real-time since users cannot search for things they don’t know exist. For this reason, he calls real-time a “push” medium and not a “pull” medium.

“The issue is discovery and with discovery comes relevance,” says Lumer.

Over the past year, the ability to measure relevance has improved as a result of two reasons. The first is due to the knowledge and algorithms that are currently building around relevance. The second is due to the ability to better understand what real-time messages are about.

Once these factors have been determined, personal interest is also easier to determine. In addition, it enables technologists to build better filtering services and measures of relevance.

Cascaad is one technology company that is taking on this challenge. It helps users discover and filter relevant conversations in the real-time Web. Although it began as an iPhone app, it is also available as a Web service. To learn more about the service, visit their site.