Everyday consumers use their mobile devices to search for products and services. As marketers, how are you leveraging this activity? Dan Flanegan of Brand Anywhere tells WebProNews that it is becoming increasingly important for companies to think about the mobile experience they are providing.

Unless a company is capable of investing a considerable amount of money into a mobile marketing campaign, most consumers will find them through mobile search. For this reason, Flanegan says companies need to have a mobile-specific site.

As mobile continues to grow, there will be more standardization across mobile browsers. However, Flanegan still believes that a mobile-specific site is the best option since mobile remains to be a challenging area.

He also suggests that marketers pay attention to mobile analytics. With mobile, marketers need to provide a focused experience that limits the number of actions users need to take. To do this, Flanegan says they need to understand the data in order to know what consumers want.

What kind of mobile experience are you providing for consumers?