In a recent interview with The Wall Street Journal, Google CEO Eric Schmidt predicted that young adults would need to change their names in order to protect their reputations. Since social media and the Web are gaining stronger influence in people’s lives, he believes this will be a natural solution moving forward.
“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” said Schmidt to the WSJ.
Does this seem like an odd solution coming from Google’s chief executive? Many people across the Web think so since Google collects valuable user information and makes it available. Read Write Web, who first drew attention to this statement, suggested that parents give their children shortened names since they would have to change them down the line anyway.
TechCrunch refers to the idea as “downright pointless.” In addition, the always intriguing Gawker points out that Google’s CEO has “the scariest vision of the future of privacy.”
WebProNews also caught up with college student Andy Norris, who calls the concept a “cop out” on the search and advertising giant’s part and says, “Google should be able to do better than that.”
Privacy issues related to Google are nothing new, but it appears that consumer concern for them is growing. What are your thoughts regarding this proposed solution from Google’s CEO? Do you find it ironic coming from one of the most powerful technology companies?

That college kid needs to shave!!
Changing your name is called an Alias and we know what kind of people use aliases. Not well thought out if you ask me. If everyone just changes their name what use would collecting any data mean or records mean?
What ever happened to “Do No Evil”? It was never their in the first place. If you dig deep enough, you will know how evil Google really is. So, all you people keep letting Google have your most private information and everything will be right with the world.
Trust Me, we are Google! and We Do No Evil!
I can’t believe they are actually suggesting parent use short names. That isn’t going to work.
Oh, college kids love to say “ironic” and “cop out.”
Instead of having to change your name in the future, society will more than likely get used to the fact that our youth’s hijinks will remain online forever. Employers will learn not to take that seriously because everyone, even them, will have their own shenanigans they’re ashamed of from the past.
Is this a serious video?
This is one of the most un-thought out reports that I have ever seen.
If you understand how Google indexs the internets contents then you will be able to see why this video report makes no sense at all.
Google crawls the internet indexing content from other sites, and if your personal information is on a site such as Facebook, LinkedIn or any other site it is going to be indexed by Google and searchable by anyone. How is this Google’s responsibility to protect every idiot that posts their personal information out there?
What Eric is saying is that people that messed up and posted all their personal information on those other sites should change their name to get away from the bad reputation.
People need to take some responsibility for their own information and protect themselves and you won’t have to worry about changing your name. Don’t post embarrasing information about yourself and this won’t be an issue.
If you don’t want people to know something, don’t put it online. Privacy is a thing of the past. Just Google your own name and you will be shocked at the number of hits on your name.
I agree with Jeremy. Google is set up to pull information from the web, not control what’s out there. It is up to the individual internet users to keep their names clean. Changing your name might be an extreme suggestion, but if you are stupid enough to ruin your reputation via the internet, you’re not going to leave yourself much room to do otherwise – you’ll just have to live a lie.
The point is, Google is a mechanism to pull ALL THE INFORMATION on the web to one place, for the convenience of its users, and we, as Google consumers, want it that way. It should not be Google’s responsibility (or even their right) to control that information.
Perhaps their new motto should be Do Know Evil!
Why is it googles responsibility to protect people anyway… if you do something illegal and post the picture to your facebook account and lose your college spot or a job… then that is a problem you should take up with facebook or the friend who posted the picture… not google…all they do is spider pages that are open to the public(determined generally by you)… and make it searchable… they just gave you a simple solution to stupidity…. not their view of the future…
Schmidt is right! The reason why is because people (users) keep voluntarily giving up private information, What Is Google Supposed To Do? It’s a search engine, you put your birthday and phone number online and Google finds it, THAT’S WHAT IT IS SUPPOSED TO DO. The college student was a screaming example of the average user; he gives away his information on Friday night then complains because his girlfriend found out via Facebook on Saturday and dumped him.
I’ve been using a pseudonym for years and it’s to keep my private information private. If privacy issues involving large companies or networks stem from security holes or bugs it’s one thing; it’s the responsibility of service providers to protect user data. In the case of a search engine or social service and privacy; people have NO RIGHTS when they GIVE THEM AWAY, they have NO PRIVACY when they don’t keep personal information to themselves.
I can believe so many people are defending Google and are so blind!!! People, have you thought of this scenario the other way around? What if someone else posts something terrible about you on social newtworking sites or blogs and when people search for you on Google, they see those defaming messages first? It happened to a friend of mine. Her ex-husband posted terrible lies about her online and when people now search for her on Google, they see those messages first. What do you have to say about that? Still defending Google? Wake up, people. Get smarter! Let’s put pressure on Google NOW for them to make some changes before the same thing that happened to my friend happens to all of us.
You’d pressure them to do…what?
What if someone else uses your name and posts terrible things about you online and when people search for you on Google, they see those defaming messages about you first? It happened to a friend of mine. Still on Google’s side?
This makes total sens and anyone else saying anything about your own responsibility only needs to think about this. I had a client that was in the wrong and actually set up a web site similar to my companies name and the entire web site was bad mouthing me and none of it was true!
It is not us putting our own info that is the issue, it is other people putting false info up that is the issue!
Q. If you know everything about someone – why do you need their name?
A. You don’t.
Of all people, Eric should know; that it won’t matter how many times you change your name, your data will find you and reattach itself.
Google is a machine, a spider in webmaster terms and it gathers information. It does not know good information from bad information. It does not know right from wrong. You the people know these things. If you are so dumb as to post bad things, well then you are just that, dumb. If someone posts real bad things about you that are not true, then there are slander laws. But, if someone posts they stole your boy/girl friend, Get a life.
My company has been handling reputation management for CEOs and people for more than eight years, and I can tell you that initially it was easier to push down negative comments made by a CEO on blogs, forums, or in the media. Today it is very difficult. It can be done — but it takes much more time.
Rather than “shorten names” or worry about Google as being Big Brother, I believe that people and societies globally will soon become “trained” insofar as what is cool or not cool to do online. Its all about conditioning. And yes, young people make mistakes. But just like MOST people avoid saying or doing something “stupid” in front of a TV camera, or on a radio station, eventually people of all ages will realize the consequences of saying or doing something that someone can videotape and post online.
you are absolutely right….people are sensitive enough to not go rattling off stupid stuff when a tv camera is in their face …why are people not smart enough to not post stupid stuff online….and why does google have to wipe their butts because of their stupidity ? …Noone goes to the tv stations and says “please don’t show that on tv because it is sensitive information and i now feel that i would rather not let anyone know my point of view on that” … WAKE UP! I am staggered that people are trying to hold google accountable for their own stupidity.
I thought the controversy was what search engines and data miners did with the data. I agree there is nothing a search engines can do about what we choose to do.
Isn’t the issue – Don’t sell my information to anyone? What I see happening is Google, for example, tracking my searches. Then feeding me the content it thinks I should want. That’s not good for search, or people with websites.
It’s also a small leap to, “Tell us what he’s looking for so we can sell him something”. Or, “Tell us what he’s looking at so we can see if he’s a threat to security”. For me, it’s not the data, but the deals.
how can you say “don’t sell my info” If you post info to a facebook site and give every man and his dog access to it what is to stop someone from travelling around collecting info about people including you! ….and if someone is going to collect it …Someone is going to offer to buy it……Posting info online and then saying “please dont use this info in any way” is a bit like offering candy to a baby and saying …”but don’t swallow”
Fools. There’s a reason I have no personal info on any social network. There’s also a reason Eric Schmidt advised his friends to “stay off the net.” Imagine if the govt could track where you went, who you saw, what you did 24/7? I fear Google more than the govt.
In an interview on personal privacy, Schmidt said, “If you’re concerned about people finding out what you’re doing, maybe you shouldn’t be doing it.” Really. Sounds to me like we need to put all of
Eric Schmidt’s personal data (medical records, family photos, kids schools, his daughter’s report card, her medical records, photos of his house, etc.) up on Wikipedia.
Fools who put all their personal info up on vanity social networking sites deserve what they get.
This mainly concerns young people and people not mature enough to understand that their privacy should remain private. People should pay more attention to what they give to online media than to their own family members. I see people daily proving information about themselves that can later be used against them in a damaging manner. Be cautious and smart before proving information, especially to social networks.
I think he is right…If you don’t want people to know you are doing something then maybe you should not be doing it….This whole idea of “whats ok for me may not be ok for you” is insane…Everyone deep down knows what is really right and what is wrong…People have been changing their names to hide from their past for years ….Why all of a sudden is this labeled as a stupid idea ?
the only difference between today and 30 years ago is the fact that information is way more freely accessible and way easier to distribute..so you had to do something reeealy reeealy bad to make a name change a good idea…..nowadays them slinky pics you emailed to your ex-boyfriend could be a good reason to change your name……principles are still the same ….nothing has changed.
It’s good advice to those who have bad online reputations but he’s the last person who should be giving it.
Nobody would question it if it were a reputation management company suggesting it.
Your online reputation will become your company’s greatest asset, mark my words. Can you imagine starting a business 5 years from now and having to compete with companies who have gathered 5 years of reviews. Heck, 2 years even.
The average company (Joe the plumber companies) currently has 1 or 2 reviews right now. Just wait a year or two. People will be uploading video testimonials on the coffee they just drank. It will be ridiculous. 100′s of reviews will be common and an indication of an established business.
Mr Schmidt stated very clear, information that you release on the web is free for everyone, Google is a “mediator” of information and should not be kept as “the keeper” of that data unless you release that data through Google itself.
The advice to “change your name” is at my point of view… stupid, the topic should be divided into bad reputation of an individual and bad reputation of a business.
My advice is to admit, refute or ignore the post, in a very insulting matter you should get an advocate advice, sometimes an advocate letter to the the webmaster can solve the problem and the post will be deleted.
For a business the bad post should be taken as an indicator that you should improve the service that you give to your costumers, sometimes explaining publicly, with all the respect to the costumer, that the costumer is wrong in his claim can give you “credit” that you did the best you could.
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Best regards,
Yaz
Perhaps plastic surgery will be a prerequisite for adulthood too? With all those cameras around, and Youtube, changing just your name won’t make a heap of difference.
Or maybe we should all just chill and get on with life.
I think that he is merely pointing out that with so much being recorded now days, now than ever its a good time to realize that you could be held accountable for your actions. In our society now days many people would change their name rather than deal with the reputation that they have built for themselves. Why is everyone mad at Google for basically saying we will protect the privacy we can however how you act is not up to us.
Whatever happened to living more responsibly and like the type of person you would like people to think of you as? We all have been kids once, and if an adult isn’t able to distinguish between character, and silly shenanigans, then maybe that person needs to re-evaluate the type of person they are. We have all done things we regret however if you are generally a good person your many other actions will show it. If you live your life as the type of person you would like to be then they will see that where is the problem? Seems to be the only problem is people not wanting to own up to their actions. People who want to do things that are irresponsible and then not be judged by them.
I am not perfect but then I don’t pretend to be. What you see is what you get. I do my best to make up for my flaws, not cover them up.
“Your actions will echo in the digital of eternity of the net. Can you be proud of them?” -D4RK_4NG3L-
Unfortunately these days most teenagers wear their emotions on their facebook and myspace accounts. Only later on when its too late do they realize the damage they did to their reputation. Letting the world know how you really think of that teacher, boss or parent is not always the wisest thing to share with the world.
What is wrong with this guy? I don’t suppose it should be up to Google to protect anyone’s privacy. They’re always going on about how they actually do protect the data they have so if they’re doing their job then why should people have to change their names?
Well anybody who has changed his name and got good reputation, we have to interview him to know from his experience.
I read and see similar articles and videos about this subject from Google’s authors. And I dont understand that what Google want to do?
thats great. thanx
Changing your name to protect your privacy is ridiculous. Google should be more responsible, but people should be even more responsible. I would think that changing your name would be expensive and a lot of hassle to even consider it.
I know this isn’t precisely on topic, but i’ve a website using the identical program as well and i get troubles with my comments displaying. is there a setting i’m missing? it’s attainable you might assist me out? thanx.
noroc am o defectiune, la ambreiaj. Am vazut ca stii despre ce vorbesti si vreau sa vad daca poti sa ma ajuti cu ceva?
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knowable and recorded by everyone all the time
society will more than likely get used to the fact that our youth’s hijinks will remain online forever. Employers will learn not to take that seriously because everyone, even them, will have their own shenanigans they’re ashamed of from the past.
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Google Says Change Your Name.
I read between of that statment I read go to hell if you do not like what we do. So I am digging a hole as we speak AND my real name is not Mr. Smith its to bad all I find was China but if Google would like I will keep looking for HELL. Because hell would have to be better then this B.S. so thanks to Google I now have a new home.
Mr. Smith
I email Google this site and my repaly I do not see Google answering me back. Some else haves paid Google more money then we can bring them it may to get off the Internet for good. We the people do not forget that WE THE PEOPLE CAN STOP THE INTERNET BY NOT USING THE INTERNET AND TELLING GOOGLE TO GO TO HELL. THE POWER IS IN THE PEOPLE NOT GOOGLE.
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