Loading ...Facebook has a constantly evolving advertising platform, and according to Addie Conner of Avenue100, it provides many new opportunities for advertisers. She tells WebProNews that Facebook reaches an entirely different segment of audience than Google reaches.
Since Google is all about search, people are actively querying for information. On the other hand, Facebook is completely “demand creation.” As Conner explains, Facebook allows advertisers to reach an audience that they couldn’t reach unless they existed across all Google’s content network and all the other content networks.
Google just doesn’t have the data that Facebook has. The social network has access to its users’ demographics, which is very valuable to advertising. Conner says the data is accurate as well.
With Facebook, advertisers can create applications and send users to it. The app engages with users in a way that is unique to them and also unique to the product. Conner calls it, “a different engagement than you are able to get on any other platform.”
She goes on to say that Facebook is actively working to make its platform better for both users and advertisers.
Dear all,this is good information,thanks!
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~I LOVE this video and article about Facebook and how one can advertise to their targeted audience more precisely which is so TRUE! This is great information also for Social Media Marketers and Website Designers like myself.~
Thanks so much,
Tonya
~I LOVE using Facebook to market to my targeted audience for
my Custom eBay Store and Website Design services.~
Facebook ROCKS!
Tonya
Agreed with you 100% – I’ve seen our clients Google PPC numbers be very hit and miss when it comes to results, but their Facebook campaigns being bang on with who they’re trying to reach.
I would like to know more. I am planning a website for a very niche market in adult toys and need to know the best way to use Facebook.
Harry
We are a bunch of volunteers and opening a new scheme in our community. Your web site provided us with helpful info to work on. You’ve done a formidable task and our entire community will be thankful to you.