Battle Builds in Quest to Bridge TV and Web (3:05)

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With the launch of Google TV coming sometime this autumn, WebProNews looks at how the platform will change the living room viewing experience and gets some thoughts from search industry expert Danny Sullivan on the topic.

Sullivan says Google TV will maybe make more people adopt Android tablets and phones in future because of the ability to run applications on multiple platforms.  Sullivan thinks if people run apps on Google TV they will want to be able to do the same on other Android devices.

Some of the challenges Google TV faces are concerns over privacy and how much control the company would have over online video advertising. Hollywood, cable, and satellite companies worry users will drop their paid subscriptions.

Google has maintained its TV service advertising model would provide revenue and would not have the same effect as other online services have had on the music and newspaper industries.

Google CEO Eric Schmidt told Reuters earlier this week that the company is working with a variety of program makers and electronics manufacturers to bring the TV service to consumers.

“We will work with content providers, but it is very unlikely that we will get into actual content production,” Schmidt told journalists after a keynote speech to the IFA consumer electronics trade fair in Berlin.

Posted in: Danny Sullivan, Google I/O, Google I/O 2010, Online Video, Products, SEO, Video
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