Loading ...With the launch of Google TV coming sometime this autumn, WebProNews looks at how the platform will change the living room viewing experience and gets some thoughts from search industry expert Danny Sullivan on the topic.
Sullivan says Google TV will maybe make more people adopt Android tablets and phones in future because of the ability to run applications on multiple platforms. Sullivan thinks if people run apps on Google TV they will want to be able to do the same on other Android devices.
Some of the challenges Google TV faces are concerns over privacy and how much control the company would have over online video advertising. Hollywood, cable, and satellite companies worry users will drop their paid subscriptions.
Google has maintained its TV service advertising model would provide revenue and would not have the same effect as other online services have had on the music and newspaper industries.
Google CEO Eric Schmidt told Reuters earlier this week that the company is working with a variety of program makers and electronics manufacturers to bring the TV service to consumers.
“We will work with content providers, but it is very unlikely that we will get into actual content production,” Schmidt told journalists after a keynote speech to the IFA consumer electronics trade fair in Berlin.
Well I have to wonder how these services like apple TV and Google TV will really effect regular broadcast/cable. Also this will definitely be another route that advertisers will need to pay close attention to. Will Google TV run ads from its AdWords network or will this be a separate entity? Knowing Google’s love of connecting it’s IPs I’m sure there will be some connection as you can already create TV ads on the AdWords system. Definitely something to keep our eyes on, it will be interesting to watch these develop.
I think it is a novel idea. It is about time for TV to evolve and the internet is not going away- A merging of the two is the next natural evolution. It’s a shame that current TV providers such as TW, DirecTV, etc are still scratching their lazy arses trying to figure out what to do with it and running around like a bunch of scared girls. Does not take a rocket scientist to see that this was coming even 5 years ago… Google is still a visionary leader and I cannot think of one consumer that would not love to have this type of service in their home.
On a final note- Traditional TV advertising is past the dinosaur stage. With Tivo and other DVRs now the “standard”, no one watches live TV anymore. Record and skip commercials is the norm- with exception of Superbowl commercials, well, because those are just outlandish and cool
Let Google bring in a new type of advertising model that (1) works and (2) appeals to the newer generation in a way they can digest it.
Think some of the concerns by the big networks presented in this video make sense… as a consumer:
- Would I rather support Google rather than monthly cable bills? Yep
- Would Apps between Google TV and phone make sense? Yep
- Would I respond better to targeted advertising specific to me? Hesitant to say this, but anything is better than some TV spot ads lately…
- Would I deal more with pirated material? Unlikely but *definitely would this spike.
Will be interesting to see how this transpires later this year!
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Network TV is dead. Record labels are dead. Content producers will be finding it easier and easier to go directly to their audiences and get paid for their creative output. Google TV is the next step in the evolutionary ladder towards this goal. Content producers can now create their own websites, put their content on these sites and connect directly with consumers. No middleman any more. The level of creativity will rise and the money will all go to the content producers instead of to parasitic record companies and others. Pay per view will rule.
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From the consumer’s point of view, this does make lots of sense. But it’s worth thinking about the economics behind it. Saying producers “can now go direct to consumers” is forgetting that Google will become the new middleman. Will it be a better middleman than the existing ones? Who knows? However, the current system is built on broadcasters making advances to producers. If these advances fall, the only people that will be able to afford new productions are the largest corporations that are already sitting on top of the pile. So the overall effect, which we have seen in music, will be a consolidation at the top and further splintering at the bottom. The mid-sized companies will all but vanish. So I’d wait until knowing more about the new structure before applauding this.
The other aspect is indeed advertising. Let’s not kid ourselves. If in-between ads are no longer watched, they will appear more during the shows in the form of product placement, etc. Do we want this? And do we want even more concentration of advertising revenue going towards one company?
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