Loading ...When you think about SEO, information architecture is not always one of the first things that come to mind. According to Kim Krause Berg of UsabilityEffect.com, it should be since it plays a significant role in SEO success.
As she explains to WebProNews, most people try numerous tactics when their conversions drop. However, if the problem is with the website’s foundation, then conversions will continue to drop. The foundation consists of elements such as business requirements, keyword research, user behavior, mental models, and more.
When users factor in these elements, they can build an information architecture based on new information they have found and on some they never knew they had. As a result, the website flows better and is easier to use.
She says users should, “create an experience, not just a bunch of web pages.”
In addition, she advises people to not put everything on the home page. If the website is built properly, the users should not have any trouble with the navigation. She suggests creating links other than the usual Products, Services, About Us, and Contact Us tabs. When SEOs are creative, it motivates users.
On a different note, Krause Berg also discusses the idea of social behavior in regards to offline and online human behavior. Society is obviously adopting more to social media and social networking. She believes the key is providing something other than what is already available offline. She goes on to say that both Facebook and Twitter did this.
A great deal of research is being conducted related to social media and human behavior. Krause Berg believes SEOs and marketers should pay attention to it since they need to use social media to increase their search presence.
Have you considered these components pertaining to information architecture and online social behavior and how they affect your online success?
This is some good — and new for me — information in regard to web design. She brings up some very good points.
Hi, Thanks for the informative post about Social Media importance in SEO field.
Information Architecture is not a new method in SEO but ignoring. Create and optimize user friendly website with solid content for attract more visitors.
Social media networks are becoming popular marketing tool for promote business, website, products etc. Good points you shared here, thx.
All the old theories about SEO going to change soon, And new theories come in
discusses the idea of social behavior in regards to offline and online human behavior. Society is obviously adopting more to social media and social networking. She believes the key is providing something other than what is alre
Thanks for Sharing, when can we get more on this?